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Tag Archives | Advertising and Marketing

News: Azarus Introduces Sponsored Play and Earn Overlay Games to Streams with Themed Trivia | CitizenWire

SAN FRANCISCO, Calif. /CitizenWire/ — Azarus has expanded its reach as the pioneer of livestreaming interactivity with a new Overlay Games platform allowing streamers to play along with their fans live and earn rewards. Founded in 2018, Azarus is rolling out an upgrade to its Overlay Games platform to enable streamers and brands to activate […]

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News: RocketRoof Announces Their One-of-A-Kind Results Guaranteed Marketing Solution for Roofing Contractors and Other Home Services Professionals | CitizenWire

FORT LAUDERDALE, Fla. /CitizenWire/ — Today, RocketRoof announced much to the dismay of traditional marketing companies that lead selling is over. RocketRoof’s one-of-a-kind comprehensive marketing solution enables owners of roofing and other home service businesses to receive qualified appointments with exclusive homeowners in the company’s local area of business.

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News: Economic Empowerment Event Teaches Minority Women Business Owners How to Scale using social media | CitizenWire

SCOTTSDALE, Ariz. /CitizenWire/ — Helping minority women entrepreneurs take their businesses to the next level, powerhouses Dr. Velma Trayham, founder of the Millionaire Mastermind Academy, a leading nonprofit organization that has mentored more than 8,000 women, and Santia Deck, the founder of TRONUS, are coming together for a particular online event on using social media […]

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News: Artificial Intelligence in Performance Marketing: UCLIQ Believes Its AI-Based Traffic Delivery and Multi-Layer Fraud Prevention That Can Reshape the Industry | CitizenWire

PRAGUE, Czech Republic /CitizenWire/ — UCLIQ is set to change the future of Performance Marketing with its AI Traffic Delivery and Fraud Prevention. The developers claim their platform can help other businesses instantly target only relevant audiences and detect 53% more fraud.

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News: RelyCircle Networking App helps Small-Businesses Get New Customers with Its Zero Up-Front Cost Referral System and Free Advertising on FB/Google | CitizenWire

SECAUCUS, N.J. /CitizenWire/ — RelyCircle networking app offers small-businesses a Pay-Per-Sale digital advertising platform vs Pay-Per-Click by Google and Pay-Per-Impression by Facebook. The free “RelyCircle Business” app helps small-business owners gain new customers by requesting, tracking and incentivizing referrals from their existing customers.

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News: Depth Public Relations highlights 16 years of client success with new website unveiled at Mortgage Bankers Association’s 2022 annual conference | CitizenWire

ATLANTA, Ga. /CitizenWire/ — Depth Public Relations (Depth), a leading provider of consultative B2B marketing, public relations and reputation management services for mortgage fintech innovators, the residential finance industry and technology for emerging regulated markets (regtech) marked the 16th anniversary of its founding with the launch of a new website featuring testimonials from its treasured […]

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News: MMI appoints Jordan Woodard as Director of Product Analytics | CitizenWire

SALT LAKE CITY, Utah /CitizenWire/ — Mobility Market Intelligence (MMI), a leader in data intelligence and market insight tools for the mortgage and real estate industries, announced it has hired Jordan Woodard as director of product analytics. In this role, Woodard is responsible for maintaining and expanding MMI’s business intelligence platform, which provides clients with […]

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News: Design-Build Firm LETTER FOUR Partners with CRISPx for Rebranding | CitizenWire

LOS ANGELES, Calif. /CitizenWire/ — Design-Build firm LETTER FOUR has collaborated with brand innovation agency CRISPx to revamp their branding and deliver a marketing experience that’s perfectly attuned to client needs. Timed in anticipation of LETTER FOUR’s 12-year anniversary, this extensive project has included an overhaul of the firm’s website, as well as content production […]

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News: Direct Mail Benchmark Report: 86% of marketers have increased or maintained direct mail use in the last twelve months | CitizenWire

MINNEAPOLIS, Minn. /CitizenWire/ — New industry research commissioned by SeQuel Response and conducted by NAPCO Research, shows 86% of marketers have increased or maintained direct mail use in the last twelve months. The research report is titled, “Direct Mail: Signed, Sealed, and Still Delivering Results.”

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News: DigitalSelf Announces Partnership with Elo, Attendance at Miami Auto Week and Art Basel | CitizenWire

MIAMI, Fla. /CitizenWire/ — DigitalSelf® is pleased to announce that it has partnered with Elo who will serve as DigitalSelf – Automotive’s brand ambassador. DigitalSelf will be sponsoring L’Automobile at the Miami International Auto Show October 15-25 and hosting a venue at Art Basel at Supercar Rooms Miami in December.

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News: Send2Press® Announces 40th Anniversary Celebration for Jan. 2023 – Four Decades Helping Amplify News for Earned Media PR Campaigns | CitizenWire

TEMECULA, Calif. /CitizenWire/ — Today, NEOTROPE®, a California-based PR and marketing firm, entertainment publisher, and parent company of Send2Press® Newswire, announces its upcoming 40th anniversary celebration, starting Jan. 2023. For this anniversary the company will be offering discounts on selected services, but will also include offerings from the company’s many clients and agency partners, many […]

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News: HitPaw Launches Entirely New Website Design to Improve the User Experience | CitizenWire

NEW YORK, N.Y. /CitizenWire/ — As the company is dedicated to providing creative and effective multimedia tools, HitPaw has updated HitPaw 2.0 with a brand new website design, aiming to improve the user experience. The motto “Record. Create. Enjoy. Share” represents the attitude and the vision of HitPaw, which is to help youth and content […]

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News: Yiftee Surpasses 400 Community eGift Cards, Launches New In-Person Sales Capability | CitizenWire

MENLO PARK, Calif. /CitizenWire/ — As of today, Yiftee, Inc. is offering another way to “Keep Local Dollars Local” with its new “Order Desk” capability. City offices, Chambers of Commerce, Main Streets, and Downtown Associations can now sell their custom-branded Community eGift Cards to walk-in buyers and at public events, in addition to online sales.

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News: Veteran Marketing and Sales Leader, Blaine Clapper, Joins Pittsburgh Internet Consulting, Inc. as a Partner and Director of Marketing | CitizenWire

PITTSBURGH, Pa. /CitizenWire/ — Pittsburgh Internet Consulting (PIC) announced today the addition of Blaine Clapper to its experienced marketing consulting leadership team. Clapper joins PIC following his previous roles as Chief Marketing Officer at EnergyCAP, LLC and Sr. Director of B2B Marketing at AccuWeather, Inc. He will be based in State College, PA and will […]

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News: How A Mortgage Focused Agency Launched to Make Impact | CitizenWire

INDIANAPOLIS, Ind. /CitizenWire/ — In the heart of Indianapolis, Indiana is a marketing agency focused on helping mortgage lenders and technology overcome obstacles, develop marketing strategies, and grow their business. That agency is Art Vs. Math. In 2019, Steven Cooley started Art Vs. Math to help improve marketing in the mortgage industry.

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News: After, Inc. Announces the Launch of QuickInsight® – Its Powerful Post-Sale Customer Data Enrichment Platform | CitizenWire

NORWALK, Conn. /CitizenWire/ — After, Inc., a global leader in post-sale technology and services, just announced the launch of its QuickInsight® customer data enrichment platform. QuickInsight is one of five post-sale customer experience platforms that After, Inc. calls its QuickSuite®, which just won The SAMMY Award from Business Intelligence Group for “Product of the Year.”

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News: Social Media Campaign Promotes the Importance of Grasslands in the Americas | CitizenWire

FORT COLLINS, Colo. /CitizenWire/ — The Central Grasslands Roadmap community of organizations is embarking on an 8-week social media campaign called “Grasslands and You” that enlists the collective, coordinated voices of individuals and organizations to spread the word about the importance of grasslands and the benefits they provide. The announcement comes from Bird Conservancy of […]

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News: After, Inc.’s QuickSuite® Named ‘Product of the Year’ in the 2022 Sales and Marketing Technology Awards | CitizenWire

NORWALK, Conn. /CitizenWire/ — After, Inc. announced today that it received “Product of the Year” in the 2022 Sales and Marketing Technology Awards program (The Sammys) for its QuickSuite® post-sale customer experience technology. The Sammys honors organizations and products helping to solve the challenges businesses have connecting and collaborating with prospects and customers.

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News: Sales Boomerang named Organization of the Year in the 2022 Sales and Marketing Technology Awards | CitizenWire

OWINGS MILLS, Md. /CitizenWire/ — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today announced that it was selected Organization of the Year in the Business Intelligence Group’s 2022 Sales and Marketing Technology Awards program, also known as The Sammys.

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News: Sales Boomerang Q2 2022 Mortgage Market Opportunities Report | CitizenWire

OWINGS MILLS, Md. /CitizenWire/ — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today released its latest Mortgage Market Opportunities Report. Sharp quarter-over-quarter increases in equity, credit-improvement and new-listing alerts in Q2 2022 point to areas of opportunity for lenders in a contracting mortgage market

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News: HousingWire identifies Sales Boomerang’s Richard Grieser as a Marketing Leader | CitizenWire

WASHINGTON, D.C. /CitizenWire/ — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today announced that Richard Grieser, vice president of marketing, was named to the prestigious 2022 HW Marketing Leaders List. This award, presented by HousingWire magazine, is presented to marketing leaders driving outsized business performance in the mortgage and real […]

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News: iEmergent appoints Megan Horn as Chief Marketing Officer | CitizenWire

DES MOINES, Iowa /CitizenWire/ — iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today announced the appointment of Megan Horn as chief marketing officer (CMO). In this role, Horn will oversee marketing, public relations, brand management and customer experience for the growing company.

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News: Mid America Mortgage rebrands to Click n’ Close | CitizenWire

ADDISON, Texas /CitizenWire/ — Mid America Mortgage, Inc. (Mid America) today announced it has rebranded as Click n’ Close following the sale of the majority of its retail lending operations to Houston-based Legend Lending. Click n’ Close will retain retail operations related to its reverse mortgage and Native American lending business and focus on delivering […]

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News: TMC Emerging Technology Fund LP Invests in leadPops | CitizenWire

SAN DIEGO, Calif. /CitizenWire/ — The Mortgage Collaborative (TMC), the nation’s largest independent cooperative network serving the mortgage industry, announced today that the TMC Emerging Technology Fund LP (the “Fund”) recently participated in a follow-on round to a recent $3.5M Series A completed by leadPops, a digital customer acquisition software and marketing innovation platform. leadPops […]

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News: Mortgage Markets CUSO implements Mortgage Coach to increase mortgage lending engagement at credit unions | CitizenWire

IRVINE, Calif. /CitizenWire/ — Mortgage Coach, a borrower conversion platform empowering mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time, announced today that Mortgage Markets CUSO, LLC has implemented Mortgage Coach to grow mortgage lending engagement at the credit unions it serves.

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News: EPIC Marketing & Design Team Wins Communicator Awards | CitizenWire

SAN FRANCISCO, Calif. /CitizenWire/ — EPIC Insurance Brokers and Consultants, a retail property and casualty insurance brokerage and employee benefits consultant, announced today that its marketing and design team has been recognized for multiple Communicator Awards for its work in 2021. The Communicator Awards are an international awards program recognizing big ideas in marketing and […]

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News: Cheryl Messner joins Sales Boomerang to oversee customer experience department | CitizenWire

WASHINGTON, D.C. /CitizenWire/ — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today announced that it has tapped Cheryl Messner to manage its customer experience departments. In her new role, Messner will define strategies to enhance Sales Boomerang’s customer experience, engagement, success and operations as well as help the company build […]

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News: Freedom Makers Rebrands to Include Virtual Services in Name and Logo | CitizenWire

SAN ANTONIO, Texas /CitizenWire/ — Freedom Makers, a leading military spouse virtual assistant services agency, has announced that it will begin operating under a new name – Freedom Makers Virtual Services (FMVS). This name change goes into effect immediately and better reflects the company’s comprehensive service offerings. A fresh new logo accompanies the name change […]

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News: Sokal Selected as Certified Digital Advertising Provider in Mazda Digital Certified Program | CitizenWire

RALIEGH, N.C. /CitizenWire/ — Sokal Digital, an automotive digital agency, announced today that it has been selected as a certified digital advertising provider in the Mazda Digital Certified Program (MDCP). MDCP gives Mazda Retailers greater choices and more flexibility in finding certified providers.

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News: Aclaró AI Announces Vehicle Center | CitizenWire

MIAMI, Fla. /CitizenWire/ — Aclaró AI, an IoT company that creates modern solutions for automotive retailers, is extremely excited to announce a new product that can quickly locate vehicles for customers regardless of location. Vehicle Center, helps auto dealers and auto wholesalers better serve their customers, more efficiently search inventory, analyze slow moving inventory, and […]

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News: Planet Home Lending selects Mortgage Coach to enhance customer experience with educational home loan comparisons | CitizenWire

MERIDEN, Conn. /CitizenWire/ — Planet Home Lending, LLC, a national mortgage lender and servicer, has selected Mortgage Coach to give loan officers a tool to provide a better customer experience. With Mortgage Coach, mortgage loan originators (MLOs) can offer borrowers modern, consultative service with digital, interactive presentations that illustrate the costs and benefits of mortgage […]

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