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Tag Archives | Advertising and Marketing

News: New Book, ‘The Crisis Casebook,’ Reveals How the World’s Leading Brands Navigate Disasters and Scandals | CitizenWire

WASHINGTON, D.C. /CitizenWire/ — In a world where disruption is constant and crises can strike without warning, a new book by crisis management expert Edward Segal offers a timely roadmap for organizations, leaders, and public figures who want to be prepared for the inevitable. “The Crisis Casebook: Lessons in Crisis Management from the World’s Leading […]

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News: The Light Committee is First Headshot Photography Studio in Los Angeles to Earn 500 Five-Star Reviews | CitizenWire

LOS ANGELES, Calif. /CitizenWire/ — The Light Committee, a headshot photography studio known for providing amongst the best headshots in greater Los Angeles, has become the first such studio to achieve 500 five-star reviews on the map platform of world’s largest online search engine. It also means the studio has more five-star reviews than any […]

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News: Vmake Rolls Out Auto-Captioning Feature to Expand Global Audience Reach for Creators | CitizenWire

NEW YORK, N.Y. /CitizenWire/ — Vmake, a leading AI Talking video editor, introduced a new tool, “Auto Generated Captions,” designed to integrate real-time captions, and it is worth the hype. Powered by AI, it helps businesses and creators to add and customize subtitles for videos in a few clicks. The tool is web-based and can […]

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News: Sokal Officially Certified for INFINITI Retailer Website Program | CitizenWire

RALEIGH, N.C. /CitizenWire/ — Sokal is pleased to announce its official certification as a preferred provider for the INFINITI Retailer Website Program, effective August 18, 2025. As a certified partner, Sokal is now authorized to deliver website solutions, search engine optimization (SEO), and digital advertising services to INFINITI retailers through the INFINITI Digital Program.

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News: Optimal Blue’s New Brand Reflects Its Modern Technology and Proven Expertise and Leadership | CitizenWire

PLANO, Texas /CitizenWire/ — Optimal Blue today launched a new brand that emphasizes the company’s market leadership in delivering modern innovation backed by decades of proven, trusted performance. “Optimal Blue is operating in an era defined by accuracy, scale, speed and artificial intelligence – and our new brand embodies that,” said Joe Tyrrell, CEO of […]

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News: MMI Unveils ChatMMI: Mortgage Intelligence, One Question Away | CitizenWire

SALT LAKE CITY, Utah /CitizenWire/ — Mobility Market Intelligence (MMI), the original pioneer in mortgage market intelligence, today announced the launch of ChatMMI™ – the industry’s first conversational AI interface built specifically for lenders, recruiters, and mortgage professionals.

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News: Black Friday Reimagined: A Brand Built for Acquisition | CitizenWire

MIAMI, Fla. /CitizenWire/ — A one of a kind intellectual property suite is now available for full acquisition, offering an unprecedented opportunity to own the Black Friday season, Empire License, Inc. announced today. The Black Friday Lifestyle is not just a brand – it’s an immersive retail experience that blends AI, family entertainment, loyalty rewards, […]

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News: CFD Companies’ Support of Social Media Marketing Validated by Adviser Appearance at Jolt! Conference | CitizenWire

KOKOMO, Ind. /CitizenWire/ — CFD Companies’ efforts to support adviser marketing were validated recently when CFD affiliated financial adviser Rachael Camp was a featured panelist at the 2025 Jolt! Conference. Social media marketing remains prohibited at many financial services firms, but CFD has calculated that the extra regulatory burdens are a part of providing exceptional […]

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News: New Industry Research Shows Direct Mail Outpaces Digital in Performance Gains | CitizenWire

MINNEAPOLIS, Minn. /CitizenWire/ — Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and conducted by Circlebox. The 2025 Direct Mail Marketing Benchmark Report shows 67% of marketers saw improved direct mail performance over the past 12 months – the highest lift among all direct marketing channels, […]

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News: EKC PR Client Michael Naizu’s Film ‘Bound For Glory,’ Starring Janel Parrish, Named Finalist in Gold House’s AAPI Renaissance Rally | CitizenWire

LOS ANGELES, Calif. /CitizenWire/ — Janel Parrish (“Pretty Little Liars,” “To All the Boys I’ve Loved Before”) will star in the feature adaptation of “Bound For Glory,” an emotionally resonant indie drama from rising AAPI filmmaker Michael Naizu, EKC PR announced today.

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News: Paul Stanley Sign Museum to Open in Los Angeles, Celebrating Whimsical Advertising History | CitizenWire

LOS ANGELES, Calif. /CitizenWire/ — The world of vintage advertising is getting a new home. Opening in 2026, the Paul Stanley Sign Museum, a nonprofit organization, in Los Angeles will pay tribute to the visionary work of Paul Stanley & Company, the San Francisco-based design firm behind some of the most imaginative and visually striking […]

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News: Street Media Group Wins Advertising Contract with the City of Fort Collins | CitizenWire

FORT COLLINS, Colo. /CitizenWire/ — Street Media Group, a leading out-of-home advertising provider in northern Colorado, has been awarded a multi-year contract with the City of Fort Collins, Colorado. The agreement allows Street Media Group to market and sell out-of-home advertising space on Transfort’s public transit amenities, including buses, bus stop shelters, and bus stop […]

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News: Street Media Group Wins Advertising Contract with the City of Fort Collins | CitizenWire

FORT COLLINS, Colo. /CitizenWire/ — Street Media Group, a leading out-of-home advertising provider in northern Colorado, has been awarded a multi-year contract with the City of Fort Collins, Colorado. The agreement allows Street Media Group to market and sell out-of-home advertising space on Transfort’s public transit amenities, including buses, bus stop shelters, and bus stop […]

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News: Smarter PR Tech Stacks Start Here: PRToolFinder Introduces New Free Limited Access | CitizenWire

MARTINEZ, Calif. /CitizenWire/ — PRToolFinder®, the only online database dedicated solely to Public Relations tools, has introduced a free, limited-access tier, making it easier for PR professionals, in-house teams, and businesses to discover essential PR tools and technology. PRToolFinder is the only comprehensive online database 100% focused on Public Relations tools.

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News: Optimal Blue Launches New Lead Generation Tool for Originators | CitizenWire

PLANO, Texas /CitizenWire/ — Optimal Blue today announced a new product that helps originators efficiently track and identify refinance opportunities so they can reengage borrowers with eligible refinance options at the right time. Available to Optimal Blue PPE users, Capture for Originators dramatically reduces the manual effort loan officers currently spend evaluating refinance potential by […]

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News: Craig Leabig of Informative Research Named HousingWire 2025 Marketing Leader | CitizenWire

GARDEN GROVE, Calif. /CitizenWire/ — nformative Research, a premier technology provider delivering data-driven credit and verification solutions to the lending community, today announced that Senior Vice President of Marketing Craig Leabig has been named a 2025 HousingWire Marketing Leader. This year’s award honors 55 professionals reshaping how mortgage and real estate companies engage prospects and […]

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News: HousingWire selects Depth EVP Lindsey Neal as 2025 Marketing Leader | CitizenWire

ATLANTA, Ga. /CitizenWire/ — Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies serving the residential mortgage finance, financial technology (fintech) and regulatory technology (regtech) industries, today announced that Executive Vice President Lindsey Neal has been named a recipient of HousingWire’s 2025 Marketing Leaders Award.

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News: Courtney Dodd of Floify named to HousingWire’s 2025 Marketing Leaders list for a second year in a row | CitizenWire

BOULDER, Colo. /CitizenWire/ — Floify, the mortgage industry’s leading point-of-sale (POS) solution, today announced that Courtney Dodd, head of marketing, has been named to HousingWire’s prestigious Marketing Leaders list for 2025. She was also a 2024 Marketing Leaders recipient. The Marketing Leaders award honors the outstanding accomplishments of mortgage and real estate marketing executives who […]

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News: P1 Commerce LLC Launches as Data-First Performance Marketing Firm Led by eCommerce Experts Gavin Trippe and Jonathan Peters | CitizenWire

LOS ANGELES, Calif. /CitizenWire/ — P1 Commerce LLC today announced its official launch as a data-first eCommerce marketing firm designed to optimize performance and efficiency at scale. Unlike traditional agencies focused primarily on their own growth, P1 Commerce is an expert-led firm uniquely positioned to be the best, not the biggest – delivering strategic, measurable […]

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News: US Farm Data Names Chris Sidles Director of Innovative Data Solutions | CitizenWire

OMAHA, Neb. /CitizenWire/ — US Farm Data is pleased to announce the hiring of Chris Sidles as Director of Innovative Data Solutions, a newly created role designed to expand the company’s strategic partnerships with enterprise-level agribusinesses and related sectors. In this role, Sidles will work directly with executive leadership teams – CEOs, CMOs, VPs of […]

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News: Direct Response Marketing Agency SeQuel Response Rebrands as Franklin Madison Direct | CitizenWire

EDEN PRAIRIE, Minn. /CitizenWire/ — SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand to Franklin Madison Direct. Acquired by Franklin Madison in 2022, this brand alignment marks the final integration step of SeQuel and Franklin Madison, bringing together decades of direct […]

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News: Artificial Intelligence for Social Good Playbook – Now Available for Free Download | CitizenWire

CHARLOTTE, N.C. /CitizenWire/ — Apparo, a nonprofit that helps other nonprofits do more to improve lives in our communities through the strategic use of technology, is now offering a free, detailed guide the use of Artificial Intelligence (AI). To quote the Playbook, “Leveraging AI technologies, nonprofits can optimize their operations, enhance their impact, and better […]

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News: Senneca Unveils Dynamic New Website Showcasing Industry Leadership | CitizenWire

CINCINNATI, Ohio /CitizenWire/ — Senneca launches their new website, Senneca.com, showcasing innovation and leadership in the specialty door industry. As a family of industry-leading brands including Chase, Eliason, Door Engineering, Subzero Engineering and Thermoseal, Senneca delivers specialized solutions tailored to your unique needs.

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News: ShelfLife, Alex Strathdee Launch ‘Before The Bestseller: Your Proven Path to Book Sales Without Wasting Time & Money’ | CitizenWire

SAN DIEGO, Calif. /CitizenWire/ — ShelfLife (GetShelfLife.com) and author Alex Strathdee today announced the release of “Before The Bestseller: Your Proven Path to Book Sales Without Wasting Time & Money,” the ultimate playbook for nonfiction authors seeking to boost book sales, build an audience, and create a bestseller that never stops selling. This book pulls […]

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News: SalesMind.ai Partners with UCLA Professor Dave Zes and Statistics Student Teams to Solve Lead Generation Data Challenges | CitizenWire

LOS ANGELES, Calif. /CitizenWire/ — SalesMind.ai, a cutting-edge AI-powered sales automation platform, has announced a research collaboration with Dave Zes, Statistics & Data Science Lecturer at UCLA and two teams of statistics students from UCLA to tackle one of the biggest challenges in AI-driven lead generation: data accuracy and quality.

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News: StarKnightMT Announces Title Sponsorship of UTV Offroad Adventures | CitizenWire

NEW YORK, N.Y. /CitizenWire/ — StarKnightMT, a leading UTV accessories brand, proudly announces its title sponsorship of UTV Offroad Adventures to expand brand exposure and engage with the off-road community. This partnership reflects StarKnightMT’s commitment to providing high-quality gear for adventure seekers. As the brand’s slogan says: “Your trail, your gear.”

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News: Annual January Crisis Communications Magazine Published by O’Dwyer’s | CitizenWire

NEW YORK, N.Y. /CitizenWire/ — The J.R. O’Dwyer Company, Inc. has published its January 2025 Crisis Communications Magazine featuring content designed to assist corporations and organizations manage their reputation, prevent communications crises and communicate effectively with the public and stakeholders.

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News: Street Media Group Announces Landmark Digital Billboard Development on I-25 in Northern Colorado | CitizenWire

LOVELAND, Colo. /CitizenWire/ — Street Media Group, a leading out-of-home advertising provider, has announced plans to develop a new state-of-the-art digital billboard along Interstate 25 in northern Colorado. The 14-foot x 48-foot double-faced digital display will be strategically positioned at exit 254 between Loveland and Johnstown, marking a significant expansion of the company’s regional presence.

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News: Sacramento-Based Photographer to Lead Workshop at Imaging USA 2025 in Dallas | CitizenWire

SACRAMENTO, Calif. /CitizenWire/ — Glynns Thomas, founder of Sacramento’s renowned headshot photography business Glynns Thomas Headshots, has been selected to present at Imaging USA 2025. This prestigious conference, dedicated to photography and imaging professionals, will take place in Dallas, Texas, from February 2-4, 2025.

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News: Elevating Excellence: The All-New Tenorshare Brand Website is Unveiled | CitizenWire

NEW YORK, N.Y. /CitizenWire/ — Recently, the Tenorshare website has received a major upgrade that focuses on providing a better user experience. “The upgrade is all about making life easier for our users. Our website now features our newest innovative products to enable users to solve more challenging problems from their daily walk of life,” […]

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News: EPIC trends Announce 3rd Annual Bringing Christmas Home campaign to donate creatively decorated Christmas Trees to children and families facing hardship | CitizenWire

CERRITOS, Calif. /CitizenWire/ — This year families with children undergoing treatment at local children’s hospitals can check one thing off their holiday to-do list, getting a Christmas tree, thanks to a local brand representative firm and its clients. EPIC trends and partners launched their 3rd annual holiday campaign, Bringing Christmas Home, by delivering 200 undecorated […]

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News: Congratulations to Tenorshare for Winning French Design Award | CitizenWire

NEW YORK, N.Y. /CitizenWire/ — Tenorshare is proud to share that its brand visual system has won French Design Award, reflecting on its innovation and dedication to great user experiences. “The award reflects our team’s effort to create functional and visually appealing products. As a highly adaptable smartphone solutions brand, Tenorshare has always aimed to […]

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RMA Hired by Town of Lake Park’s CRA for Professional Consulting Services : National News

POMPANO BEACH, Fla., Oct. 30, 2024 (SEND2PRESS NEWSWIRE) — The award-winning economic development firm, RMA (rma.us.com), is proud to have been selected by the Town of Lake Park’s Community Redevelopment Agency (CRA) to create a Marketing, Communications, and Public Relations Plan, which will further the goals outlined in the CRAs recently updated Master Plan. RMA […]

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FormFree announces enhancements to customer acquisition marketplace, FormFree Exchange : National News

ATHENS, Ga., Oct. 25, 2024 (SEND2PRESS NEWSWIRE) — FormFree®, a leader in financial technology since 2007, today announced several enhancements to its customer acquisition marketplace, FormFree Exchange (FFX). Topping the list of enhancements is the auto-matching capability, connecting borrowers and lenders in seconds.

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Neotrope and Send2Press Announce 2025 JL Simmons Nonprofit PR Grants on 25th Anniversary Supporting Worthy Causes

TEMECULA, Calif., Oct. 18, 2024 (SEND2PRESS NEWSWIRE) — Neotrope®, a 40+ year old marketing and entertainment company, announced today that it is now accepting applications from U.S. based 501(c)(3) charities “doing good” for its JL Simmons Nonprofit PR Grants program. For 2025 ten worthy causes will each receive $3,000 of in-kind donations for PR and […]

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News: ProPair’s Q2 2024 Impact Study Reveals Significant Gains in Sales Conversions with Predictive Lead Assignments | CitizenWire

SAN CARLOS, Calif /CitizenWire/ — ProPair, the fastest way for marketing and sales leaders to implement predictive AI, has released its Q2 2024 Impact Study, showcasing a substantial 46% improvement in sales conversions using Predictive Lead Assignments compared to standard lead assignment methods. This breakthrough underscores the growing importance of data-driven decision-making in sales strategies.

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ProPair’s Q2 2024 Impact Study Reveals Significant Gains in Sales Conversions with Predictive Lead Assignments

SAN CARLOS, Calif., Sept. 19, 2024 (SEND2PRESS NEWSWIRE) — ProPair, the fastest way for marketing and sales leaders to implement predictive AI, has released its Q2 2024 Impact Study, showcasing a substantial 46% improvement in sales conversions using Predictive Lead Assignments compared to standard lead assignment methods. This breakthrough underscores the growing importance of data-driven […]

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News: Trolls Ramp Up Character Assassination Attempts and Hijack LinkedIn Pages – Employers and Employees Equally at Risk | CitizenWire

IRON COUNTY, Utah /CitizenWire/ — As if doxing wasn’t bad enough with home addresses and cellphone numbers posted online by cyberbullies, Rockwood Communications Counsel, Inc., warns that troll farms can quickly fuse an individual, or company to manipulated, information, including impersonating LinkedIn accounts, making it virtually impossible for online searchers to find the real you […]

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News: Digital Warlock Arrives in Las Vegas – and sponsors the Ready, Set, Expo Event | CitizenWire

HENDERSON, Nev. /CitizenWire/ — Digital Warlock, a global digital marketing firm celebrating over 25 years in the Internet industry, recently made the decision to move to sunny Las Vegas, Nevada as its new home. As a new member of the local community, Digital Warlock also made a transition in its business approach – for the […]

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