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Tag Archives | Advertising and Marketing

News: EKC PR Client Michael Naizu’s Film ‘Bound For Glory,’ Starring Janel Parrish, Named Finalist in Gold House’s AAPI Renaissance Rally | CitizenWire

LOS ANGELES, Calif. /CitizenWire/ — Janel Parrish (“Pretty Little Liars,” “To All the Boys I’ve Loved Before”) will star in the feature adaptation of “Bound For Glory,” an emotionally resonant indie drama from rising AAPI filmmaker Michael Naizu, EKC PR announced today.

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News: Paul Stanley Sign Museum to Open in Los Angeles, Celebrating Whimsical Advertising History | CitizenWire

LOS ANGELES, Calif. /CitizenWire/ — The world of vintage advertising is getting a new home. Opening in 2026, the Paul Stanley Sign Museum, a nonprofit organization, in Los Angeles will pay tribute to the visionary work of Paul Stanley & Company, the San Francisco-based design firm behind some of the most imaginative and visually striking […]

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News: Street Media Group Wins Advertising Contract with the City of Fort Collins | CitizenWire

FORT COLLINS, Colo. /CitizenWire/ — Street Media Group, a leading out-of-home advertising provider in northern Colorado, has been awarded a multi-year contract with the City of Fort Collins, Colorado. The agreement allows Street Media Group to market and sell out-of-home advertising space on Transfort’s public transit amenities, including buses, bus stop shelters, and bus stop […]

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News: Street Media Group Wins Advertising Contract with the City of Fort Collins | CitizenWire

FORT COLLINS, Colo. /CitizenWire/ — Street Media Group, a leading out-of-home advertising provider in northern Colorado, has been awarded a multi-year contract with the City of Fort Collins, Colorado. The agreement allows Street Media Group to market and sell out-of-home advertising space on Transfort’s public transit amenities, including buses, bus stop shelters, and bus stop […]

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News: Smarter PR Tech Stacks Start Here: PRToolFinder Introduces New Free Limited Access | CitizenWire

MARTINEZ, Calif. /CitizenWire/ — PRToolFinder®, the only online database dedicated solely to Public Relations tools, has introduced a free, limited-access tier, making it easier for PR professionals, in-house teams, and businesses to discover essential PR tools and technology. PRToolFinder is the only comprehensive online database 100% focused on Public Relations tools.

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News: Optimal Blue Launches New Lead Generation Tool for Originators | CitizenWire

PLANO, Texas /CitizenWire/ — Optimal Blue today announced a new product that helps originators efficiently track and identify refinance opportunities so they can reengage borrowers with eligible refinance options at the right time. Available to Optimal Blue PPE users, Capture for Originators dramatically reduces the manual effort loan officers currently spend evaluating refinance potential by […]

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News: Craig Leabig of Informative Research Named HousingWire 2025 Marketing Leader | CitizenWire

GARDEN GROVE, Calif. /CitizenWire/ — nformative Research, a premier technology provider delivering data-driven credit and verification solutions to the lending community, today announced that Senior Vice President of Marketing Craig Leabig has been named a 2025 HousingWire Marketing Leader. This year’s award honors 55 professionals reshaping how mortgage and real estate companies engage prospects and […]

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News: HousingWire selects Depth EVP Lindsey Neal as 2025 Marketing Leader | CitizenWire

ATLANTA, Ga. /CitizenWire/ — Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies serving the residential mortgage finance, financial technology (fintech) and regulatory technology (regtech) industries, today announced that Executive Vice President Lindsey Neal has been named a recipient of HousingWire’s 2025 Marketing Leaders Award.

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News: Courtney Dodd of Floify named to HousingWire’s 2025 Marketing Leaders list for a second year in a row | CitizenWire

BOULDER, Colo. /CitizenWire/ — Floify, the mortgage industry’s leading point-of-sale (POS) solution, today announced that Courtney Dodd, head of marketing, has been named to HousingWire’s prestigious Marketing Leaders list for 2025. She was also a 2024 Marketing Leaders recipient. The Marketing Leaders award honors the outstanding accomplishments of mortgage and real estate marketing executives who […]

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News: P1 Commerce LLC Launches as Data-First Performance Marketing Firm Led by eCommerce Experts Gavin Trippe and Jonathan Peters | CitizenWire

LOS ANGELES, Calif. /CitizenWire/ — P1 Commerce LLC today announced its official launch as a data-first eCommerce marketing firm designed to optimize performance and efficiency at scale. Unlike traditional agencies focused primarily on their own growth, P1 Commerce is an expert-led firm uniquely positioned to be the best, not the biggest – delivering strategic, measurable […]

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News: US Farm Data Names Chris Sidles Director of Innovative Data Solutions | CitizenWire

OMAHA, Neb. /CitizenWire/ — US Farm Data is pleased to announce the hiring of Chris Sidles as Director of Innovative Data Solutions, a newly created role designed to expand the company’s strategic partnerships with enterprise-level agribusinesses and related sectors. In this role, Sidles will work directly with executive leadership teams – CEOs, CMOs, VPs of […]

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News: Direct Response Marketing Agency SeQuel Response Rebrands as Franklin Madison Direct | CitizenWire

EDEN PRAIRIE, Minn. /CitizenWire/ — SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand to Franklin Madison Direct. Acquired by Franklin Madison in 2022, this brand alignment marks the final integration step of SeQuel and Franklin Madison, bringing together decades of direct […]

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News: Artificial Intelligence for Social Good Playbook – Now Available for Free Download | CitizenWire

CHARLOTTE, N.C. /CitizenWire/ — Apparo, a nonprofit that helps other nonprofits do more to improve lives in our communities through the strategic use of technology, is now offering a free, detailed guide the use of Artificial Intelligence (AI). To quote the Playbook, “Leveraging AI technologies, nonprofits can optimize their operations, enhance their impact, and better […]

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News: Senneca Unveils Dynamic New Website Showcasing Industry Leadership | CitizenWire

CINCINNATI, Ohio /CitizenWire/ — Senneca launches their new website, Senneca.com, showcasing innovation and leadership in the specialty door industry. As a family of industry-leading brands including Chase, Eliason, Door Engineering, Subzero Engineering and Thermoseal, Senneca delivers specialized solutions tailored to your unique needs.

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News: ShelfLife, Alex Strathdee Launch ‘Before The Bestseller: Your Proven Path to Book Sales Without Wasting Time & Money’ | CitizenWire

SAN DIEGO, Calif. /CitizenWire/ — ShelfLife (GetShelfLife.com) and author Alex Strathdee today announced the release of “Before The Bestseller: Your Proven Path to Book Sales Without Wasting Time & Money,” the ultimate playbook for nonfiction authors seeking to boost book sales, build an audience, and create a bestseller that never stops selling. This book pulls […]

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News: SalesMind.ai Partners with UCLA Professor Dave Zes and Statistics Student Teams to Solve Lead Generation Data Challenges | CitizenWire

LOS ANGELES, Calif. /CitizenWire/ — SalesMind.ai, a cutting-edge AI-powered sales automation platform, has announced a research collaboration with Dave Zes, Statistics & Data Science Lecturer at UCLA and two teams of statistics students from UCLA to tackle one of the biggest challenges in AI-driven lead generation: data accuracy and quality.

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News: StarKnightMT Announces Title Sponsorship of UTV Offroad Adventures | CitizenWire

NEW YORK, N.Y. /CitizenWire/ — StarKnightMT, a leading UTV accessories brand, proudly announces its title sponsorship of UTV Offroad Adventures to expand brand exposure and engage with the off-road community. This partnership reflects StarKnightMT’s commitment to providing high-quality gear for adventure seekers. As the brand’s slogan says: “Your trail, your gear.”

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News: Annual January Crisis Communications Magazine Published by O’Dwyer’s | CitizenWire

NEW YORK, N.Y. /CitizenWire/ — The J.R. O’Dwyer Company, Inc. has published its January 2025 Crisis Communications Magazine featuring content designed to assist corporations and organizations manage their reputation, prevent communications crises and communicate effectively with the public and stakeholders.

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News: Street Media Group Announces Landmark Digital Billboard Development on I-25 in Northern Colorado | CitizenWire

LOVELAND, Colo. /CitizenWire/ — Street Media Group, a leading out-of-home advertising provider, has announced plans to develop a new state-of-the-art digital billboard along Interstate 25 in northern Colorado. The 14-foot x 48-foot double-faced digital display will be strategically positioned at exit 254 between Loveland and Johnstown, marking a significant expansion of the company’s regional presence.

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News: Sacramento-Based Photographer to Lead Workshop at Imaging USA 2025 in Dallas | CitizenWire

SACRAMENTO, Calif. /CitizenWire/ — Glynns Thomas, founder of Sacramento’s renowned headshot photography business Glynns Thomas Headshots, has been selected to present at Imaging USA 2025. This prestigious conference, dedicated to photography and imaging professionals, will take place in Dallas, Texas, from February 2-4, 2025.

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News: Elevating Excellence: The All-New Tenorshare Brand Website is Unveiled | CitizenWire

NEW YORK, N.Y. /CitizenWire/ — Recently, the Tenorshare website has received a major upgrade that focuses on providing a better user experience. “The upgrade is all about making life easier for our users. Our website now features our newest innovative products to enable users to solve more challenging problems from their daily walk of life,” […]

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News: EPIC trends Announce 3rd Annual Bringing Christmas Home campaign to donate creatively decorated Christmas Trees to children and families facing hardship | CitizenWire

CERRITOS, Calif. /CitizenWire/ — This year families with children undergoing treatment at local children’s hospitals can check one thing off their holiday to-do list, getting a Christmas tree, thanks to a local brand representative firm and its clients. EPIC trends and partners launched their 3rd annual holiday campaign, Bringing Christmas Home, by delivering 200 undecorated […]

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News: Congratulations to Tenorshare for Winning French Design Award | CitizenWire

NEW YORK, N.Y. /CitizenWire/ — Tenorshare is proud to share that its brand visual system has won French Design Award, reflecting on its innovation and dedication to great user experiences. “The award reflects our team’s effort to create functional and visually appealing products. As a highly adaptable smartphone solutions brand, Tenorshare has always aimed to […]

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RMA Hired by Town of Lake Park’s CRA for Professional Consulting Services : National News

POMPANO BEACH, Fla., Oct. 30, 2024 (SEND2PRESS NEWSWIRE) — The award-winning economic development firm, RMA (rma.us.com), is proud to have been selected by the Town of Lake Park’s Community Redevelopment Agency (CRA) to create a Marketing, Communications, and Public Relations Plan, which will further the goals outlined in the CRAs recently updated Master Plan. RMA […]

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FormFree announces enhancements to customer acquisition marketplace, FormFree Exchange : National News

ATHENS, Ga., Oct. 25, 2024 (SEND2PRESS NEWSWIRE) — FormFree®, a leader in financial technology since 2007, today announced several enhancements to its customer acquisition marketplace, FormFree Exchange (FFX). Topping the list of enhancements is the auto-matching capability, connecting borrowers and lenders in seconds.

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Neotrope and Send2Press Announce 2025 JL Simmons Nonprofit PR Grants on 25th Anniversary Supporting Worthy Causes

TEMECULA, Calif., Oct. 18, 2024 (SEND2PRESS NEWSWIRE) — Neotrope®, a 40+ year old marketing and entertainment company, announced today that it is now accepting applications from U.S. based 501(c)(3) charities “doing good” for its JL Simmons Nonprofit PR Grants program. For 2025 ten worthy causes will each receive $3,000 of in-kind donations for PR and […]

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News: ProPair’s Q2 2024 Impact Study Reveals Significant Gains in Sales Conversions with Predictive Lead Assignments | CitizenWire

SAN CARLOS, Calif /CitizenWire/ — ProPair, the fastest way for marketing and sales leaders to implement predictive AI, has released its Q2 2024 Impact Study, showcasing a substantial 46% improvement in sales conversions using Predictive Lead Assignments compared to standard lead assignment methods. This breakthrough underscores the growing importance of data-driven decision-making in sales strategies.

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ProPair’s Q2 2024 Impact Study Reveals Significant Gains in Sales Conversions with Predictive Lead Assignments

SAN CARLOS, Calif., Sept. 19, 2024 (SEND2PRESS NEWSWIRE) — ProPair, the fastest way for marketing and sales leaders to implement predictive AI, has released its Q2 2024 Impact Study, showcasing a substantial 46% improvement in sales conversions using Predictive Lead Assignments compared to standard lead assignment methods. This breakthrough underscores the growing importance of data-driven […]

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News: Trolls Ramp Up Character Assassination Attempts and Hijack LinkedIn Pages – Employers and Employees Equally at Risk | CitizenWire

IRON COUNTY, Utah /CitizenWire/ — As if doxing wasn’t bad enough with home addresses and cellphone numbers posted online by cyberbullies, Rockwood Communications Counsel, Inc., warns that troll farms can quickly fuse an individual, or company to manipulated, information, including impersonating LinkedIn accounts, making it virtually impossible for online searchers to find the real you […]

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News: Digital Warlock Arrives in Las Vegas – and sponsors the Ready, Set, Expo Event | CitizenWire

HENDERSON, Nev. /CitizenWire/ — Digital Warlock, a global digital marketing firm celebrating over 25 years in the Internet industry, recently made the decision to move to sunny Las Vegas, Nevada as its new home. As a new member of the local community, Digital Warlock also made a transition in its business approach – for the […]

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News: Navigo Marketing Announces the Expansion of its Retail Media Network (RMN) Services to include Ulta and Sephora | CitizenWire

GREENVILLE, S.C. /CitizenWire/ — Navigo Marketing (“Navigo”), one of the top agencies for Beauty and Wellness brands in the United States, today announced the expansion of its Retail Media Network (RMN) Services. Navigo has made a name for itself in the Amazon Beauty space with its deep beauty expertise.

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News: Millions of owner-operated small businesses in the U.S. face looming shut down, according to SBEN | CitizenWire

LEWES, Del. /CitizenWire/ — Introducing The Small Business Exchange Network (SBEN): A groundbreaking solution designed to revolutionize the way small businesses are bought, sold and transferred. The challenges faced by small business owners in the United States are growing, with less than 20% of small businesses listed for sale actually finding buyers under current business […]

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News: PIC’s WooSOS Plugin Streamlines Ecommerce Through WooCommerce and SOS Inventory Integration | CitizenWire

PITTSBURGH, Pa. /CitizenWire/ — PIC proudly introduces WooSOS™, a powerful WordPress® Plugin that streamlines inventory management and order processing for businesses using WooCommerce® and SOS Inventory™. WooSOS simplifies online order fulfillment by pushing orders from WooCommerce – an ecommerce plugin – into SOS Inventory, an inventory management application.

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News: Alliance Group’s Oscar Lievano Joins the Georgia First Generation Foundation to Empower First-Generation Students | CitizenWire

LAWRENCEVILLE, Ga. /CitizenWire/ — Alliance Group proudly announces that its esteemed Spanish Marketing Expert, Oscar Lievano, has been appointed as the Marketing and Development Committee Chair on the Board of Directors of the Georgia First Generation Foundation. This appointment underscores Alliance Group and Oscar’s commitment to community engagement and educational empowerment, especially for first-generation students.

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News: Alliance Group’s Carlos Vazquez Elected to The University of Georgia’s Latino Alumni Council | CitizenWire

ATLANTA, Ga. /CitizenWire/ — Alliance Group is proud to announce that Carlos Vazquez, its esteemed Marketing Coordinator, has been elected to the University of Georgia’s Latino Alumni Council. Carlos will serve a two-year term, spanning July 2024 to July 2026. The University of Georgia Alumni Association extended their heartfelt congratulations to Carlos.

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News: Direct Mail Benchmark Report 2024 reveals 61% of marketers have increased direct mail investments in the last year | CitizenWire

MINNEAPOLIS, Minn. /CitizenWire/ — New industry research commissioned by SeQuel Response and conducted by ISG Research shows 61% of marketers have increased direct mail investments in the last year, up 12% from 2023 data. The 2024 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail marketing landscape.

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News: Floify’s head of marketing Courtney Dodd named to HousingWire’s 2024 Marketing Leaders list | CitizenWire

BOULDER, Colo. /CitizenWire/ — Floify, the mortgage industry’s leading point-of-sale (POS) solution, today announced that its Head of Marketing, industry veteran Courtney Dodd, has been named to HousingWire’s 2024 Marketing Leaders list. The award celebrates the industry’s most creative and influential marketing minds who have demonstrated a track record of transforming brands, leading teams and […]

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News: Dark Matter Technologies VP of Marketing Wes Horbatuck honored as HousingWire Marketing Leader | CitizenWire

JACKSONVILLE, Fla. /CitizenWire/ — Dark Matter Technologies (Dark Matter), an innovative leader in mortgage technology backed by time-tested loan origination software and leadership, today announced that its vice president of marketing, Wes Horbatuck, has been honored by HousingWire as one of its 2024 Marketing Leaders.

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News: Depth promotes Johnna Szegda to vice president role | CitizenWire

ATLANTA, Ga. /CitizenWire/ — Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies within the residential mortgage finance, financial technology (fintech) and regulatory technology (regtech) industries, announced the promotion of Johnna Szegda to vice president.

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News: RMA Hired by Downtown Kissimmee CRA for Branding & Marketing Strategy | CitizenWire

POMPANO BEACH, Fla. /CitizenWire/ — The award-winning economic development firm, RMA (rma.us.com), is proud to have been selected by the Downtown Kissimmee CRA (DKCRA) to create a Branding and Marketing Strategy for the district, which also includes the Historic Downtown Kissimmee area. RMA boasts a proven track record of success, having revitalized numerous cities and […]

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