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Tag Archives | Advertising and Marketing

News: New Industry Research Reveals Direct Mail’s Influence As Digital Performance Volatility Continues | CitizenWire

MINNEAPOLIS, Minn. /CitizenWire/ — As marketers navigate fluctuating digital costs and crowded online environments, new industry research shows direct mail standing out for its consistency, engagement, and ability to drive measurable action. Commissioned by Franklin Madison Direct and conducted by research firm Circlebox, the 2026 Direct Mail Marketing Benchmark Report analyzes national survey data from […]

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News: By Light Appoints Diane Hockenberry as its Chief Marketing Officer | CitizenWire

MCLEAN, Va. /CitizenWire/ — By Light Professional IT Services LLC (By Light), a leading provider of advanced technology solutions delivering cyber and warfighter training platforms for Defense and National Security missions, today announced the appointment of Diane Hockenberry as Chief Marketing Officer.

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News: Street Media Group Announces Strategic Partnership with Victor Outdoor | CitizenWire

FREMONT, Neb. /CitizenWire/ — Street Media Group is proud to announce a new strategic partnership with Victor Outdoor, significantly expanding its out-of-home footprint across central and eastern Nebraska, including the Omaha DMA. Victor Outdoor’s growing portfolio includes 27 digital billboards and over 60 static faces strategically positioned throughout key Nebraska markets.

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News: GSJJ Releases Spring Gift Trends: Targeting Easter, Graduation, and Brand Refresh | CitizenWire

WALNUT, Calif. /CitizenWire/ — As spring marketing campaigns begin to accelerate, GSJJ, a global supplier of custom promotional products, has published its 2026 Spring Gift Trends report. The report outlines three major seasonal marketing scenarios-Easter & Outdoor Season, Graduation & End of Semester, and “Spring Refresh” & Brand Reinvention-offering businesses practical ideas on everything from […]

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News: 3rd3rd Marketing Shares the Stage at National Conferences to Redefine Senior Living Engagement | CitizenWire

SEATTLE, Wash. /CitizenWire/ — 3rd3rd Marketing, the nation’s leading “Un-Senior Living Agency,” is kicking off its 2026 conference season, sharing insights into how senior living communities connect with older adults. Led by CEO and President Cynthia Thurlow, the 3rd3rd team will highlight senior living marketing strategies that challenge assumptions about aging as more adults enter […]

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News: Street Media Group Announces Four New Digital Billboards Near Louisville, Kentucky | CitizenWire

LOUISVILLE, Ky. /CitizenWire/ — Street Media Group proudly announces the completion of four brand-new digital billboard installations in the greater Louisville, Kentucky market. This newly constructed digital network significantly expands the company’s footprint across two of the region’s most heavily traveled commercial and commuter corridors: Highway 44 in Shepherdsville and Preston Highway in South Louisville.

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News: Street Media Group Unveils New Dual-Read Digital Billboard on Atlantic City Expressway in Southern Philadelphia DMA | CitizenWire

TURNERSVILLE, N.J. /CitizenWire/ — Street Media Group, a leading out-of-home advertising provider, proudly announces the launch of its newest high-impact digital billboard in one of the country’s top five DMAs. Strategically positioned along the Atlantic City Expressway just 0.25 miles south of the Black Horse Pike (NJ-42) off-ramp, this 14’x48′ dual-read digital display delivers premium […]

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News: New Book Offers Global Professionals a Practical Roadmap for Building Personal Brands in the AI Era – No Hype, Just Action | CitizenWire

CAIRO, N.Y. /CitizenWire/ — In an era where artificial intelligence can automate tasks, analyze data, and even generate content, the question isn’t whether technology will replace human workers – it’s what makes professionals irreplaceable. “Brand You: How Professionals Build Authority, Trust, and Opportunity in the AI Era” (ISBN: 979-8249280345) by Michael K Bender answers that […]

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News: Black Friday Opens Door for Global Brands to Win the World’s Most Powerful Retail Moment | CitizenWire

MIAMI, Fla. /CitizenWire/ — Black Friday, the most recognized and influential name in global retail, is officially expanding beyond a single day-offering banks, global retailers, technology platforms, and brands worldwide a new opportunity to win with the most powerful shopping identity ever created, Empire License, Inc. announced today.

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News: BEAM Collaborative and Murphy Business Sales Announce Strategic Partnership to Strengthen Local Businesses and Keep Them Local | CitizenWire

PITTSBURGH, Pa. /CitizenWire/ — BEAM Collaborative, a nonprofit dedicated to strengthening local businesses and keeping them locally owned, today announced a strategic partnership with Murphy Business Sales – West Pittsburgh, a leading full-service business brokerage firm serving Western Pennsylvania.

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News: 3rd3rd Marketing and AgingIN Tackle Senior Living’s Workforce Crisis | CitizenWire

SEATTLE, Wash. /CitizenWire/ — As senior living communities continue to navigate workforce challenges that directly impact care quality and operations, 3rd3rd Marketing and AgingIN are partnering to present a timely webinar: “Workforce That Stays: Creative Strategies to Attract, Inspire, & Retain a Mission-Driven Team” on Friday, February 27, geared toward senior living executives, HR professionals, […]

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News: Sokal Expands National Footprint with New Office and Growing Team | CitizenWire

RALEIGH, N.C. /CitizenWire/ — Sokal, a leading automotive advertising and digital marketing agency, proudly announces its move to a new Raleigh headquarters in the up-and-coming Ironworks facility. With a now 150+ strong team, offices in key regions, and specialized staff serving dealers coast‑to‑coast, Sokal continues its mission to deliver market-leading services to automotive clients.

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News: Overdrive Digital Marketing Launches Expanded AEO and AI Visibility System | CitizenWire

NEW ORLEANS, La. /CitizenWire/ — Overdrive Digital Marketing, a leader in website development, SEO, and strategic online growth, has announced an expanded version of its Answer Engine Optimization (AEO) and Large Language Model (LLM) visibility system. This upgraded offering is built to help businesses appear directly inside AI powered answers across platforms like ChatGPT, Bing […]

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News: Benchmark Mortgage adds Clay McMurray as Chief Marketing Officer | CitizenWire

DALLAS, Texas /CitizenWire/ — Benchmark Mortgage, a full-service mortgage lender and broker based in Dallas, has added mortgage marketing professional Clay McMurray as chief marketing officer. McMurray will help Benchmark Mortgage grow its national brand to new heights, bringing the company’s story to life with the goal of helping as many homeowners as possible while […]

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News: 3rd3rd Marketing Brings ‘Un-Senior Living’ to LeadingAge Annual Conference Championing Inclusive, Age-positive Marketing in Senior Living | CitizenWire

BOSTON, Mass. /CitizenWire/ — 3rd3rd Marketing, the nation’s leading agency redefining how senior living communities connect with older adults, showcases its “Un-Senior Living” approach at the 2025 LeadingAge Annual Conference in Boston. Through two sessions with industry partners, 3rd3rd will explore how communities can reduce ageism in marketing, increase diversity in senior living communities, and […]

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News: CTV Media launches ENGAGE 4U, an AI-powered unified video platform, simplifying ad campaigns for maximum results through intelligent planning | CitizenWire

COLUMBUS, Ohio /CitizenWire/ — CTV Media today announced the launch of ENGAGE 4U, a groundbreaking unified video platform, powered by AI intelligence, designed to revolutionize the way marketers manage and execute linear TV and digital advertising campaigns. ENGAGE 4U eliminates the complexity of multi-platform campaign management, offering a single, intelligent solution to streamline workflows, maximize […]

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News: What AI ‘Near Me’ Gets Wrong in Atlanta – And How Not to Overpay | CitizenWire

ATLANTA, Ga. /CitizenWire/ — Elite Web Professionals today announced a free 60‑second checklist designed to help Atlanta residents verify AI‑generated “near me” service recommendations and avoid hidden fees. As AI‑powered search now surfaces plumbers, HVAC technicians and locksmiths before consumers even click a website, the company warns that these algorithms often suggest providers across town or […]

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News: Flottman Company Unveils Revamped Website, Showcasing a Century of Print Excellence | CitizenWire

CRESTVIEW HILLS, Ky. /CitizenWire/ — The Flottman Company is thrilled to announce the successful redesign and launch of our new company website, flottmanco.com, developed by our very own full-service marketing division, FusionWrx. This launch marks a significant milestone for Flottman Company, reinforcing our position as an industry leader and demonstrating our dedication to evolving with […]

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News: When the AI Bubble Bursts, Black Friday Lifestyle Remains: The Brand That Will Never Fade | CitizenWire

MIAMI, Fla. /CitizenWire/ — In an age of rapid technological disruption and speculation surrounding the future of artificial intelligence, Empire License, Inc. reaffirms the enduring strength and real-world value of its flagship property: the Black Friday Lifestyle. As AI companies rise and fall in a volatile market, the Black Friday Lifestyle package remains grounded in […]

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News: On Ageism Awareness Day, 3rd3rd Marketing Urges Organizations to Rethink How They See Age | CitizenWire

SEATTLE, Wash. /CitizenWire/ — On Ageism Awareness Day, 3rd3rd Marketing, known as the “Un-Senior Living Agency,” is calling attention to one of the most overlooked forms of bias in modern culture: ageism. Too often, people are defined not by who they are or what they value, but by their age. This leads to limiting stereotypes, […]

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News: Ryan Abramson Expands Career in Higher Education with New Strategic Communications Role | CitizenWire

LANGHORNE, Pa. /CitizenWire/ — Communications strategist Ryan Abramson, founder Oakridge Leaders, has joined the field of higher education in a new role as Director of Strategic Communications at Penn State Lehigh Valley. Abramson brings more than 25 years of experience in marketing, communications, and leadership development to support the University’s mission of student success and […]

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News: Depth expands leadership team, adding mortgage marketing veteran Elizabeth Schroeder as vice president | CitizenWire

ATLANTA, Ga. /CitizenWire/ — Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies serving the residential mortgage finance, fintech and regtech industries, today announced its addition of mortgage industry veterans Elizabeth Schroeder, vice president of client services, and Amy Jerina, client services manager, along with former business […]

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News: Velocity Credit Union Unveils Bold New Brand Identity and Launches Innovative Rewards Checking Account | CitizenWire

AUSTIN, Texas /CitizenWire/ — Velocity Credit Union, a trusted financial partner for over 75 years, today announced the launch of its refreshed brand, including a new logo, a modernized website, and updated branch locations. The updated look and feel reflects Velocity’s ongoing commitment to innovation, accessibility, and delivering an exceptional, member-first experience both in person […]

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News: Vintage Americana Comes to Life at New Paul Stanley Museum in Los Angeles | CitizenWire

LOS ANGELES, Calif. /CitizenWire/ — A forgotten genius of mid-century advertising is finally getting his due. The newly launched Paul Stanley Museum, opening in Los Angeles in 2026, will honor the legacy of Paul Stanley Company – the creative powerhouse behind some of America’s most beloved animated beer and soda advertising signs.

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News: New Book, ‘The Crisis Casebook,’ Reveals How the World’s Leading Brands Navigate Disasters and Scandals | CitizenWire

WASHINGTON, D.C. /CitizenWire/ — In a world where disruption is constant and crises can strike without warning, a new book by crisis management expert Edward Segal offers a timely roadmap for organizations, leaders, and public figures who want to be prepared for the inevitable. “The Crisis Casebook: Lessons in Crisis Management from the World’s Leading […]

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News: The Light Committee is First Headshot Photography Studio in Los Angeles to Earn 500 Five-Star Reviews | CitizenWire

LOS ANGELES, Calif. /CitizenWire/ — The Light Committee, a headshot photography studio known for providing amongst the best headshots in greater Los Angeles, has become the first such studio to achieve 500 five-star reviews on the map platform of world’s largest online search engine. It also means the studio has more five-star reviews than any […]

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News: Vmake Rolls Out Auto-Captioning Feature to Expand Global Audience Reach for Creators | CitizenWire

NEW YORK, N.Y. /CitizenWire/ — Vmake, a leading AI Talking video editor, introduced a new tool, “Auto Generated Captions,” designed to integrate real-time captions, and it is worth the hype. Powered by AI, it helps businesses and creators to add and customize subtitles for videos in a few clicks. The tool is web-based and can […]

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News: Sokal Officially Certified for INFINITI Retailer Website Program | CitizenWire

RALEIGH, N.C. /CitizenWire/ — Sokal is pleased to announce its official certification as a preferred provider for the INFINITI Retailer Website Program, effective August 18, 2025. As a certified partner, Sokal is now authorized to deliver website solutions, search engine optimization (SEO), and digital advertising services to INFINITI retailers through the INFINITI Digital Program.

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News: Optimal Blue’s New Brand Reflects Its Modern Technology and Proven Expertise and Leadership | CitizenWire

PLANO, Texas /CitizenWire/ — Optimal Blue today launched a new brand that emphasizes the company’s market leadership in delivering modern innovation backed by decades of proven, trusted performance. “Optimal Blue is operating in an era defined by accuracy, scale, speed and artificial intelligence – and our new brand embodies that,” said Joe Tyrrell, CEO of […]

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News: MMI Unveils ChatMMI: Mortgage Intelligence, One Question Away | CitizenWire

SALT LAKE CITY, Utah /CitizenWire/ — Mobility Market Intelligence (MMI), the original pioneer in mortgage market intelligence, today announced the launch of ChatMMI™ – the industry’s first conversational AI interface built specifically for lenders, recruiters, and mortgage professionals.

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News: Black Friday Reimagined: A Brand Built for Acquisition | CitizenWire

MIAMI, Fla. /CitizenWire/ — A one of a kind intellectual property suite is now available for full acquisition, offering an unprecedented opportunity to own the Black Friday season, Empire License, Inc. announced today. The Black Friday Lifestyle is not just a brand – it’s an immersive retail experience that blends AI, family entertainment, loyalty rewards, […]

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News: CFD Companies’ Support of Social Media Marketing Validated by Adviser Appearance at Jolt! Conference | CitizenWire

KOKOMO, Ind. /CitizenWire/ — CFD Companies’ efforts to support adviser marketing were validated recently when CFD affiliated financial adviser Rachael Camp was a featured panelist at the 2025 Jolt! Conference. Social media marketing remains prohibited at many financial services firms, but CFD has calculated that the extra regulatory burdens are a part of providing exceptional […]

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News: New Industry Research Shows Direct Mail Outpaces Digital in Performance Gains | CitizenWire

MINNEAPOLIS, Minn. /CitizenWire/ — Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and conducted by Circlebox. The 2025 Direct Mail Marketing Benchmark Report shows 67% of marketers saw improved direct mail performance over the past 12 months – the highest lift among all direct marketing channels, […]

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News: EKC PR Client Michael Naizu’s Film ‘Bound For Glory,’ Starring Janel Parrish, Named Finalist in Gold House’s AAPI Renaissance Rally | CitizenWire

LOS ANGELES, Calif. /CitizenWire/ — Janel Parrish (“Pretty Little Liars,” “To All the Boys I’ve Loved Before”) will star in the feature adaptation of “Bound For Glory,” an emotionally resonant indie drama from rising AAPI filmmaker Michael Naizu, EKC PR announced today.

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News: Paul Stanley Sign Museum to Open in Los Angeles, Celebrating Whimsical Advertising History | CitizenWire

LOS ANGELES, Calif. /CitizenWire/ — The world of vintage advertising is getting a new home. Opening in 2026, the Paul Stanley Sign Museum, a nonprofit organization, in Los Angeles will pay tribute to the visionary work of Paul Stanley & Company, the San Francisco-based design firm behind some of the most imaginative and visually striking […]

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News: Street Media Group Wins Advertising Contract with the City of Fort Collins | CitizenWire

FORT COLLINS, Colo. /CitizenWire/ — Street Media Group, a leading out-of-home advertising provider in northern Colorado, has been awarded a multi-year contract with the City of Fort Collins, Colorado. The agreement allows Street Media Group to market and sell out-of-home advertising space on Transfort’s public transit amenities, including buses, bus stop shelters, and bus stop […]

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News: Street Media Group Wins Advertising Contract with the City of Fort Collins | CitizenWire

FORT COLLINS, Colo. /CitizenWire/ — Street Media Group, a leading out-of-home advertising provider in northern Colorado, has been awarded a multi-year contract with the City of Fort Collins, Colorado. The agreement allows Street Media Group to market and sell out-of-home advertising space on Transfort’s public transit amenities, including buses, bus stop shelters, and bus stop […]

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News: Smarter PR Tech Stacks Start Here: PRToolFinder Introduces New Free Limited Access | CitizenWire

MARTINEZ, Calif. /CitizenWire/ — PRToolFinder®, the only online database dedicated solely to Public Relations tools, has introduced a free, limited-access tier, making it easier for PR professionals, in-house teams, and businesses to discover essential PR tools and technology. PRToolFinder is the only comprehensive online database 100% focused on Public Relations tools.

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News: Optimal Blue Launches New Lead Generation Tool for Originators | CitizenWire

PLANO, Texas /CitizenWire/ — Optimal Blue today announced a new product that helps originators efficiently track and identify refinance opportunities so they can reengage borrowers with eligible refinance options at the right time. Available to Optimal Blue PPE users, Capture for Originators dramatically reduces the manual effort loan officers currently spend evaluating refinance potential by […]

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