TOPPER

Tag Archives | Advertising and Marketing

News: Design-Build Firm LETTER FOUR Partners with CRISPx for Rebranding | CitizenWire

LOS ANGELES, Calif. /CitizenWire/ — Design-Build firm LETTER FOUR has collaborated with brand innovation agency CRISPx to revamp their branding and deliver a marketing experience that’s perfectly attuned to client needs. Timed in anticipation of LETTER FOUR’s 12-year anniversary, this extensive project has included an overhaul of the firm’s website, as well as content production […]

Continue Reading

News: Direct Mail Benchmark Report: 86% of marketers have increased or maintained direct mail use in the last twelve months | CitizenWire

MINNEAPOLIS, Minn. /CitizenWire/ — New industry research commissioned by SeQuel Response and conducted by NAPCO Research, shows 86% of marketers have increased or maintained direct mail use in the last twelve months. The research report is titled, “Direct Mail: Signed, Sealed, and Still Delivering Results.”

Continue Reading

News: DigitalSelf Announces Partnership with Elo, Attendance at Miami Auto Week and Art Basel | CitizenWire

MIAMI, Fla. /CitizenWire/ — DigitalSelf® is pleased to announce that it has partnered with Elo who will serve as DigitalSelf – Automotive’s brand ambassador. DigitalSelf will be sponsoring L’Automobile at the Miami International Auto Show October 15-25 and hosting a venue at Art Basel at Supercar Rooms Miami in December.

Continue Reading

News: Send2Press® Announces 40th Anniversary Celebration for Jan. 2023 – Four Decades Helping Amplify News for Earned Media PR Campaigns | CitizenWire

TEMECULA, Calif. /CitizenWire/ — Today, NEOTROPE®, a California-based PR and marketing firm, entertainment publisher, and parent company of Send2Press® Newswire, announces its upcoming 40th anniversary celebration, starting Jan. 2023. For this anniversary the company will be offering discounts on selected services, but will also include offerings from the company’s many clients and agency partners, many […]

Continue Reading

News: HitPaw Launches Entirely New Website Design to Improve the User Experience | CitizenWire

NEW YORK, N.Y. /CitizenWire/ — As the company is dedicated to providing creative and effective multimedia tools, HitPaw has updated HitPaw 2.0 with a brand new website design, aiming to improve the user experience. The motto “Record. Create. Enjoy. Share” represents the attitude and the vision of HitPaw, which is to help youth and content […]

Continue Reading

News: Yiftee Surpasses 400 Community eGift Cards, Launches New In-Person Sales Capability | CitizenWire

MENLO PARK, Calif. /CitizenWire/ — As of today, Yiftee, Inc. is offering another way to “Keep Local Dollars Local” with its new “Order Desk” capability. City offices, Chambers of Commerce, Main Streets, and Downtown Associations can now sell their custom-branded Community eGift Cards to walk-in buyers and at public events, in addition to online sales.

Continue Reading

News: Veteran Marketing and Sales Leader, Blaine Clapper, Joins Pittsburgh Internet Consulting, Inc. as a Partner and Director of Marketing | CitizenWire

PITTSBURGH, Pa. /CitizenWire/ — Pittsburgh Internet Consulting (PIC) announced today the addition of Blaine Clapper to its experienced marketing consulting leadership team. Clapper joins PIC following his previous roles as Chief Marketing Officer at EnergyCAP, LLC and Sr. Director of B2B Marketing at AccuWeather, Inc. He will be based in State College, PA and will […]

Continue Reading

News: How A Mortgage Focused Agency Launched to Make Impact | CitizenWire

INDIANAPOLIS, Ind. /CitizenWire/ — In the heart of Indianapolis, Indiana is a marketing agency focused on helping mortgage lenders and technology overcome obstacles, develop marketing strategies, and grow their business. That agency is Art Vs. Math. In 2019, Steven Cooley started Art Vs. Math to help improve marketing in the mortgage industry.

Continue Reading

News: After, Inc. Announces the Launch of QuickInsight® – Its Powerful Post-Sale Customer Data Enrichment Platform | CitizenWire

NORWALK, Conn. /CitizenWire/ — After, Inc., a global leader in post-sale technology and services, just announced the launch of its QuickInsight® customer data enrichment platform. QuickInsight is one of five post-sale customer experience platforms that After, Inc. calls its QuickSuite®, which just won The SAMMY Award from Business Intelligence Group for “Product of the Year.”

Continue Reading

News: Social Media Campaign Promotes the Importance of Grasslands in the Americas | CitizenWire

FORT COLLINS, Colo. /CitizenWire/ — The Central Grasslands Roadmap community of organizations is embarking on an 8-week social media campaign called “Grasslands and You” that enlists the collective, coordinated voices of individuals and organizations to spread the word about the importance of grasslands and the benefits they provide. The announcement comes from Bird Conservancy of […]

Continue Reading

News: After, Inc.’s QuickSuite® Named ‘Product of the Year’ in the 2022 Sales and Marketing Technology Awards | CitizenWire

NORWALK, Conn. /CitizenWire/ — After, Inc. announced today that it received “Product of the Year” in the 2022 Sales and Marketing Technology Awards program (The Sammys) for its QuickSuite® post-sale customer experience technology. The Sammys honors organizations and products helping to solve the challenges businesses have connecting and collaborating with prospects and customers.

Continue Reading

News: Sales Boomerang named Organization of the Year in the 2022 Sales and Marketing Technology Awards | CitizenWire

OWINGS MILLS, Md. /CitizenWire/ — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today announced that it was selected Organization of the Year in the Business Intelligence Group’s 2022 Sales and Marketing Technology Awards program, also known as The Sammys.

Continue Reading

News: Sales Boomerang Q2 2022 Mortgage Market Opportunities Report | CitizenWire

OWINGS MILLS, Md. /CitizenWire/ — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today released its latest Mortgage Market Opportunities Report. Sharp quarter-over-quarter increases in equity, credit-improvement and new-listing alerts in Q2 2022 point to areas of opportunity for lenders in a contracting mortgage market

Continue Reading

News: HousingWire identifies Sales Boomerang’s Richard Grieser as a Marketing Leader | CitizenWire

WASHINGTON, D.C. /CitizenWire/ — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today announced that Richard Grieser, vice president of marketing, was named to the prestigious 2022 HW Marketing Leaders List. This award, presented by HousingWire magazine, is presented to marketing leaders driving outsized business performance in the mortgage and real […]

Continue Reading

News: iEmergent appoints Megan Horn as Chief Marketing Officer | CitizenWire

DES MOINES, Iowa /CitizenWire/ — iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today announced the appointment of Megan Horn as chief marketing officer (CMO). In this role, Horn will oversee marketing, public relations, brand management and customer experience for the growing company.

Continue Reading

News: Mid America Mortgage rebrands to Click n’ Close | CitizenWire

ADDISON, Texas /CitizenWire/ — Mid America Mortgage, Inc. (Mid America) today announced it has rebranded as Click n’ Close following the sale of the majority of its retail lending operations to Houston-based Legend Lending. Click n’ Close will retain retail operations related to its reverse mortgage and Native American lending business and focus on delivering […]

Continue Reading

News: TMC Emerging Technology Fund LP Invests in leadPops | CitizenWire

SAN DIEGO, Calif. /CitizenWire/ — The Mortgage Collaborative (TMC), the nation’s largest independent cooperative network serving the mortgage industry, announced today that the TMC Emerging Technology Fund LP (the “Fund”) recently participated in a follow-on round to a recent $3.5M Series A completed by leadPops, a digital customer acquisition software and marketing innovation platform. leadPops […]

Continue Reading

News: Mortgage Markets CUSO implements Mortgage Coach to increase mortgage lending engagement at credit unions | CitizenWire

IRVINE, Calif. /CitizenWire/ — Mortgage Coach, a borrower conversion platform empowering mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time, announced today that Mortgage Markets CUSO, LLC has implemented Mortgage Coach to grow mortgage lending engagement at the credit unions it serves.

Continue Reading

News: EPIC Marketing & Design Team Wins Communicator Awards | CitizenWire

SAN FRANCISCO, Calif. /CitizenWire/ — EPIC Insurance Brokers and Consultants, a retail property and casualty insurance brokerage and employee benefits consultant, announced today that its marketing and design team has been recognized for multiple Communicator Awards for its work in 2021. The Communicator Awards are an international awards program recognizing big ideas in marketing and […]

Continue Reading

News: Cheryl Messner joins Sales Boomerang to oversee customer experience department | CitizenWire

WASHINGTON, D.C. /CitizenWire/ — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today announced that it has tapped Cheryl Messner to manage its customer experience departments. In her new role, Messner will define strategies to enhance Sales Boomerang’s customer experience, engagement, success and operations as well as help the company build […]

Continue Reading

News: Freedom Makers Rebrands to Include Virtual Services in Name and Logo | CitizenWire

SAN ANTONIO, Texas /CitizenWire/ — Freedom Makers, a leading military spouse virtual assistant services agency, has announced that it will begin operating under a new name – Freedom Makers Virtual Services (FMVS). This name change goes into effect immediately and better reflects the company’s comprehensive service offerings. A fresh new logo accompanies the name change […]

Continue Reading

News: Sokal Selected as Certified Digital Advertising Provider in Mazda Digital Certified Program | CitizenWire

RALIEGH, N.C. /CitizenWire/ — Sokal Digital, an automotive digital agency, announced today that it has been selected as a certified digital advertising provider in the Mazda Digital Certified Program (MDCP). MDCP gives Mazda Retailers greater choices and more flexibility in finding certified providers.

Continue Reading

News: Aclaró AI Announces Vehicle Center | CitizenWire

MIAMI, Fla. /CitizenWire/ — Aclaró AI, an IoT company that creates modern solutions for automotive retailers, is extremely excited to announce a new product that can quickly locate vehicles for customers regardless of location. Vehicle Center, helps auto dealers and auto wholesalers better serve their customers, more efficiently search inventory, analyze slow moving inventory, and […]

Continue Reading

News: Planet Home Lending selects Mortgage Coach to enhance customer experience with educational home loan comparisons | CitizenWire

MERIDEN, Conn. /CitizenWire/ — Planet Home Lending, LLC, a national mortgage lender and servicer, has selected Mortgage Coach to give loan officers a tool to provide a better customer experience. With Mortgage Coach, mortgage loan originators (MLOs) can offer borrowers modern, consultative service with digital, interactive presentations that illustrate the costs and benefits of mortgage […]

Continue Reading

News: Allegent Community Federal Credit Union Hires Social Media Expert | CitizenWire

PITTSBURGH, Pa. /CitizenWire/ — Allegent Community Federal Credit Union (Allegent) has hired Theresa Kisha, an expert in digital marketing, social media, email communication and website development/optimization, to manage and increase the credit union’s social media presence, while also enhancing its digital presence, search engine optimization and strategic marketing efforts.

Continue Reading

News: Real Estate Technology Firm Swift Homes Partners with KBME on Marketing Campaign | CitizenWire

HOUSTON, Texas /CitizenWire/ — Today, Swift Homes announced a partnership with KBME Sports talk 790AM on a marketing campaign in Houston, Texas to help build awareness of Swift Homes’ benefits and seller-friendly offerings that are available to consumers who are looking for real estate advice and services.

Continue Reading

News: 115 Sponsors Step Up to Engage Communities in Shop Local Campaigns | CitizenWire

MENLO PARK, Calif. /CitizenWire/ — In pandemic years 2020 and 2021, more than 100 of Yiftee’s almost 400 communities who use its Community eGift Card platform ran dedicated gift card grant or bonus programs to benefit their small businesses, helping them stay afloat. Who were the “hometown heroes” that sponsored these programs during tough times, […]

Continue Reading

News: Sales Boomerang joins forces with Bonzo to enable automated mortgage marketing with personality | CitizenWire

BALTIMORE, Md. /CitizenWire/ — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today announced its integration with Bonzo, an omnichannel sales engagement platform designed to scale the voice of mortgage advisors so they can attract, convert and retain clients on autopilot.

Continue Reading

News: Real Estate Technology Firm Swift Homes Partners with WOAI on Marketing Campaign | CitizenWire

SAN ANTONIO, Texas /CitizenWire/ — Today, Swift Homes announced a partnership with WOAI News Radio 1200am on a marketing campaign in San Antonio to help build awareness of Swift Homes’ benefits and seller-friendly offerings that are available to consumers who are looking for real estate advice and services.

Continue Reading

News: Amplify-Now and Asteri Partners combine forces to drive client transformation outcomes | CitizenWire

REDONDO BEACH, Calif. /CitizenWire/ — Amplify-Now, a leading global provider of Strategy Execution Management (SEM) software, and Asteri Partners, a North American advisory and analytics firm, are excited to announce a new partnership that will help companies deliver complex, transformational change.

Continue Reading

News: Real Estate Technology Firm Swift Homes Partners with WYGM on Marketing Campaign | CitizenWire

ORLANDO, Fla. /CitizenWire/ — Today, Swift Homes announced a partnership with WYGM FM 96.9 on a marketing campaign in Central Florida and Orlando to help build awareness of Swift Homes’ benefits and seller-friendly offerings that are available to consumers who are looking for real estate advice and services.

Continue Reading

Part of the Neotrope® News Network, USA.