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Tag Archives | Advertising and Marketing

News: HousingWire honors FormFree director of marketing Sarah Crossley as 2021 Rising Star | CitizenWire

ATHENS, Ga. /CitizenWire/ — FormFree® today announced that HousingWire (HW), a leading publication in the mortgage and financial technology industries, has selected Director of Marketing Sarah Crossley as a 2021 HW Rising Star. Now in its eighth year, the HW Rising Stars award program recognizes industry professionals who are helping move markets forward daily.

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News: Kennedy Intelligence Data to Begin AI Marketing Program for Southern California Toyota Dealerships | CitizenWire

SAN CLEMENTE, Calif. /CitizenWire/ — Kennedy Intelligence Data (KID) with its partner SQREEM Technologies Pte. Ltd. developed and executed a program for Toyota of San Bernardino with its proprietary artificial intelligence (AI) technology to increase the success of the dealership’s digital advertising campaigns.

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News: Top of Mind makes Surefire Creative content available as a standalone marketing resource for mortgage lenders | CitizenWire

ATLANTA, Ga. /CitizenWire/ — Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced the launch of Surefire Creative, an online library of award-winning marketing collateral designed to supplement mortgage lenders’ prospect, client and partner marketing programs.

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News: After, Inc. publishes a ‘Risk Management 101’ guide that gives Warranty Leaders a first-hand look at this complex discipline | CitizenWire

NORWALK, Conn. /CitizenWire/ — After, Inc. a pioneer in the Warranty Services industry, has provided innovative warranty marketing, analytics, and program management solutions to top-tier manufacturing clients since 2005. In delivering program management solutions, After, Inc. found that few manufacturers understand Risk Management.

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News: Kalyagen Announces Next ‘The Stemregen Effect’ Commercial Featuring Chris Spencer to be Filmed in Belize | CitizenWire

AUSTIN, Texas /CitizenWire/ — Kalyagen™ is pleased to announce that the next part of “The Stemregen Effect” digital media campaign will be filmed in Belize and feature actor, comedian, writer and producer Chris Spencer to promote STEMREGEN®, a natural stem cell enhancer documented to increase the number of circulating stem cells by stimulating Endogenous Stem […]

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News: Sales Boomerang integration with Volly enables lightning-fast lead response for increased mortgage loan volume and customer retention | CitizenWire

WASHINGTON, D.C. /CitizenWire/ — Sales Boomerang, the industry’s top-rated automated borrower intelligence and retention system, today announced its integration with Volly, an industry-leading provider of SaaS-based fintech and creative marketing services to the financial services industry.

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News: Local Community Gift Card Program Shows up to 8X ROI on Federal Funds Invested to Help Small Businesses in Pandemic Recovery | CitizenWire

MENLO PARK, Calif. /CitizenWire/ — As communities strive to help their local businesses weather the pandemic storm, Yiftee has grown to more than 270 Community eGift Cards across the United States and executed 74 “Buy-One-Get-One” programs. These programs enlist entire communities in purchasing eGift Cards that can only be spent at local businesses, where the […]

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News: Top of Mind launches ‘Retention Center’ to help loan originators foster customer loyalty | CitizenWire

ATLANTA, Ga. /CitizenWire/ — Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced it has launched the Surefire CRM Retention Center to help loan originators (LOs) foster loyalty among their clients.

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News: Two Yiftee Communities Win Award at the Main Street Now Conference | CitizenWire

MENLO PARK, Calif. /CitizenWire/ — On April 12, 2021, the Main Street Now Conference awarded six U.S. communities with the Main Street Forward Award, Yiftee, Inc. announced today. The award celebrates “forward-thinking Main Street recovery and resilience efforts at this unique and challenging moment.” The winners were selected by a national jury of economic development […]

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News: Mortgage Bankers Association Honors Top of Mind’s David Orsini as a 2021 Tech All-Star for Pioneering Advancements in Mortgage Marketing Technology | CitizenWire

ATLANTA, Ga. /CitizenWire/ — Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced Chief Product Officer David Orsini has been named a 2021 Tech All-Star by the Mortgage Bankers Association (MBA).

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News: Fanplayr Issued U.S. Patent on Segmentation as a Service | CitizenWire

PALO ALTO, Calif. /CitizenWire/ — Fanplayr, a leader in online behavioral personalization and artificial intelligence for the past decade, announced that the United States Patent and Trademark Office (USPTO) has issued U.S. Patent No. 10,958,743 which is related to the use of true first party observed data to offer behavior personalization focused on growing revenues […]

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News: Top of Mind Welcomes Former MonitorBase Chief Revenue Officer and Mortgage Industry Veteran Rick Webster as VP of Client Strategy | CitizenWire

ATLANTA, Ga. /CitizenWire/ — Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, announced it has added mortgage and marketing expert Rick Webster as VP of client strategy.

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News: Top of Mind Debuts Bidirectional Connection Between Its Surefire Automated Mortgage Marketing Platform and Salesforce CRM | CitizenWire

ATLANTA, Ga. /CitizenWire/ — Top of Mind Networks (Top of Mind) today announced the debut of a bidirectional data connection between Surefire, the number-one platform for automated mortgage marketing, and Salesforce, the world’s most popular enterprise CRM.

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News: Kalyagen Announces Release of ‘The Stemregen Effect’ Commercial with Three Former UCLA Players to Coincide with the Bruins Advancing to the Final Four | CitizenWire

AUSTIN, Texas /CitizenWire/ — Kalyagen™ is pleased to announce the release of its “The Stemregen Effect” social media ad featuring former UCLA Bruins and NBA players Niguel Miguel, Marques Johnson and Mitchell Butler to promote STEMREGEN®, a natural stem cell enhancer documented to increase the number of circulating stem cells by stimulating Endogenous Stem Cell […]

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News: Top of Mind’s Surefire CRM Integrates with LendingPad LOS to Streamline Communication Throughout the Loan Origination Process | CitizenWire

ATLANTA, Ga. /CitizenWire/ — Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced an integration between its Surefire CRM and the LendingPad(r) suite of loan origination solutions (LOS).

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News: Sales Boomerang and Usherpa Expand Partnership to Set Mortgage Lenders Up for Success in 2021 Purchase Market | CitizenWire

WASHINGTON, D.C. /CitizenWire/ — Sales Boomerang, the industry’s top-rated automated borrower intelligence and retention system, has expanded its partnership with Usherpa, a marketing and customer relationship management (CRM) platform for Realtors and mortgage lenders.

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News: XLNT Foods’ Website Gets Facelift Just in Time for National Tamale Day | CitizenWire

LONG BEACH, Calif. /CitizenWire/ — XLNT Foods, the oldest continuously operating Mexican food brand in the United States, is no stranger in the supermarket aisle. It’s been producing small batch tamales and chili con carne with the same authentic recipe since 1894, but knows its marketing could benefit from more variety.

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News: Content.23 Media Returns as Exclusive Production Partner of the IAB 2021 NewFronts | CitizenWire

NEW YORK CITY, N.Y. /CitizenWire/ — Executive Producers Eric Conte and Dan Weinreich of Content.23 Media, Inc. return to produce the global media industry event, the IAB 2021 NewFronts. In producing this year’s NewFronts, Content.23 Media will leverage its best-in-class live production skills and industry-leading live video production technology.

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News: Millions of American Women Are Actively Engaging With The Life-Affirming Social Media Account ‘Giving Everyday’ | CitizenWire

GREAT NECK, N.Y. /CitizenWire/ — The Instagram and Facebook accounts of the Giving Everyday Charitable Trust, a 501(c)(3) non-profit organization promoting American unity and societal healing via simple (but profound) acts of kindness, are achieving immense audience engagement rates, far surpassing industry standards.

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News: Top of Mind’s ‘Surefire Lookbook’ Helps Mortgage Lenders Showcase Their Marketing Assets to Prospective Loan Officers | CitizenWire

ATLANTA, Ga. /CitizenWire/ — Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today released a new feature designed to aid mortgage lenders with the recruiting process.

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News: Influencer-Driven Beauty and Wellness Brand Everra Reaches Milestone of 13,000 Brand Influencers and Successfully Launches Two New Global Markets | CitizenWire

SALT LAKE CITY, Utah /CitizenWire/ — Within its first year of selling, beauty and wellness brand Everra has collaborated with more than 13,000 Influencers from across the United States, Canada, and the U.K. At the beginning of February, Everra successfully expanded its Influencer platform to both Australia and New Zealand.

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