DALLAS, Texas /CitizenWire/ — Orange Leap's monthly Shine Brighter Series of webcasts for nonprofits continues on Thursday, Jan. 17, 2013, 2 p.m. EST, with "Integrated Marketing for Nonprofits" presented by Mark Rhode, vice president at Russ Reid.
This free, one-hour webcast will answer the questions:
* Should all fundraising organizations adopt an integrated marketing strategy?
* What are the first steps to starting an integrated marketing strategy?
* Is pairing digital with all other platforms enough?
* How do you define success?
* What are some common mistakes charities make with their integrated marketing?
* How do you attribute response from integrated campaigns?
* How do you know what worked and what didn't work?
At this seminar, attendees will learn why integrated marketing enables fundraisers to acquire and cultivate deeper relationships with prospects and donors. You will learn how to generate incremental dollars at reasonable fundraising ratios. You will learn how to integrate your digital and social marketing programs with your traditional channels like direct mail, events, and television.
There is no charge for nonprofits attending the session, but registration is required. Registration information can be found at http://www.orangeleap.com/shinebrighter.shtml .
Mark Rhode and the team at Russ Reid raise over $700 million a year for nonprofits and their causes. In the last 47 years, hundreds of nonprofits have turned to Russ Reid to grow and pursue fundraising innovations. Russ Reid has been recognized with numerous awards including dozens of Echo awards, 6 John Caple awards, 7 CMA Canadian Marketing awards – to name just a few.
Orange Leap launched the Shine Brighter Series in October 2012 and has featured experts from around the country on a variety of topics with the intent to provide valuable tips and strategies that nonprofits can use to fulfill their mission.
About Orange Leap:
Orange Leap ( www.orangeleap.com ) helps nonprofits raise more money with fewer resources by streamlining the fundraising process with innovative technology solutions and collaborative support. A cloud-based, Constituent Relationship Management (CRM) technology solutions company, Orange Leap effectively manages donor and constituent relationships; processes donations and tracks gift history; and automates fundraising and marketing communications. Based in Dallas, Texas, the company works closely with nonprofits that are focused on reaching and engaging a wide range of missions and constituencies.
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