ATLANTA, Ga. (CitizenWire) — Christina Liao, vice president, marketing science for CMI, a full-service marketing research company, will present a pathway modeling approach to understanding factors that influence consumers’ decisions to renew insurance products. Liao will explain how companies can use results from pathway modeling to develop strategies to convert single line customers into buyers of multiple products. She will use a case study from a leading insurance company.
Where: 40th annual SIR conference and Exhibit Fair, Wyndham Jacksonville Riverwalk in Jacksonville, FL.
When: Monday, Nov. 15, 2010, 3:30 – 4:15 p.m.
What: “A Pathway Modeling Approach to Understanding the Consumer Decision-making Process in Selecting and Renewing Insurance Products.”
Event registration: https://www.regonline.com/builder/site/default.aspx?EventID=792742 .
– Identify critical factors that influence a customer to purchase a single product vs. multiple products from you.
– Maximize your resources to motivate customers to purchase multiple lines of insurance coverage.
– Understand customer decision processes and the most important elements that influence their purchase decisions.
SIR’s 40th Annual Conference provides insights on today’s insurance industry. SIR members and speakers are the go-to people in organizations in personal P&C, commercial P&C, and life/health lines.
CMI is a full-service marketing research company that helps clients understand target customers in the context of their world – the choices they make and why – to prioritize resources and generate growth. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions.
CMI serves primarily Fortune 1000 clients. The company is ranked on the Honomichl Top 50 list of the country’s largest marketing research organizations, as well as the Inside Research top 10 fastest growing marketing research firms in the U.S. For more information about CMI, visit www.cmiresearch.com .
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