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Tag Archives | Advertising and Marketing

News: Mid America Mortgage rebrands to Click n’ Close | CitizenWire

ADDISON, Texas /CitizenWire/ — Mid America Mortgage, Inc. (Mid America) today announced it has rebranded as Click n’ Close following the sale of the majority of its retail lending operations to Houston-based Legend Lending. Click n’ Close will retain retail operations related to its reverse mortgage and Native American lending business and focus on delivering […]

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News: TMC Emerging Technology Fund LP Invests in leadPops | CitizenWire

SAN DIEGO, Calif. /CitizenWire/ — The Mortgage Collaborative (TMC), the nation’s largest independent cooperative network serving the mortgage industry, announced today that the TMC Emerging Technology Fund LP (the “Fund”) recently participated in a follow-on round to a recent $3.5M Series A completed by leadPops, a digital customer acquisition software and marketing innovation platform. leadPops […]

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News: Mortgage Markets CUSO implements Mortgage Coach to increase mortgage lending engagement at credit unions | CitizenWire

IRVINE, Calif. /CitizenWire/ — Mortgage Coach, a borrower conversion platform empowering mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time, announced today that Mortgage Markets CUSO, LLC has implemented Mortgage Coach to grow mortgage lending engagement at the credit unions it serves.

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News: EPIC Marketing & Design Team Wins Communicator Awards | CitizenWire

SAN FRANCISCO, Calif. /CitizenWire/ — EPIC Insurance Brokers and Consultants, a retail property and casualty insurance brokerage and employee benefits consultant, announced today that its marketing and design team has been recognized for multiple Communicator Awards for its work in 2021. The Communicator Awards are an international awards program recognizing big ideas in marketing and […]

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News: Cheryl Messner joins Sales Boomerang to oversee customer experience department | CitizenWire

WASHINGTON, D.C. /CitizenWire/ — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today announced that it has tapped Cheryl Messner to manage its customer experience departments. In her new role, Messner will define strategies to enhance Sales Boomerang’s customer experience, engagement, success and operations as well as help the company build […]

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News: Freedom Makers Rebrands to Include Virtual Services in Name and Logo | CitizenWire

SAN ANTONIO, Texas /CitizenWire/ — Freedom Makers, a leading military spouse virtual assistant services agency, has announced that it will begin operating under a new name – Freedom Makers Virtual Services (FMVS). This name change goes into effect immediately and better reflects the company’s comprehensive service offerings. A fresh new logo accompanies the name change […]

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News: Sokal Selected as Certified Digital Advertising Provider in Mazda Digital Certified Program | CitizenWire

RALIEGH, N.C. /CitizenWire/ — Sokal Digital, an automotive digital agency, announced today that it has been selected as a certified digital advertising provider in the Mazda Digital Certified Program (MDCP). MDCP gives Mazda Retailers greater choices and more flexibility in finding certified providers.

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News: Aclaró AI Announces Vehicle Center | CitizenWire

MIAMI, Fla. /CitizenWire/ — Aclaró AI, an IoT company that creates modern solutions for automotive retailers, is extremely excited to announce a new product that can quickly locate vehicles for customers regardless of location. Vehicle Center, helps auto dealers and auto wholesalers better serve their customers, more efficiently search inventory, analyze slow moving inventory, and […]

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News: Planet Home Lending selects Mortgage Coach to enhance customer experience with educational home loan comparisons | CitizenWire

MERIDEN, Conn. /CitizenWire/ — Planet Home Lending, LLC, a national mortgage lender and servicer, has selected Mortgage Coach to give loan officers a tool to provide a better customer experience. With Mortgage Coach, mortgage loan originators (MLOs) can offer borrowers modern, consultative service with digital, interactive presentations that illustrate the costs and benefits of mortgage […]

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News: Allegent Community Federal Credit Union Hires Social Media Expert | CitizenWire

PITTSBURGH, Pa. /CitizenWire/ — Allegent Community Federal Credit Union (Allegent) has hired Theresa Kisha, an expert in digital marketing, social media, email communication and website development/optimization, to manage and increase the credit union’s social media presence, while also enhancing its digital presence, search engine optimization and strategic marketing efforts.

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News: Digitl Mediums Marks Women’s History Month in Partnership with Fame Lady Squad and NFTignition by Co-Hosting Woman-Centric NFT Events | CitizenWire

BEVERLY HILLS, Calif. /CitizenWire/ — Outernational Holdings, LLC (dba Digitl Mediums) is proud to recognize and celebrate women and girls this month around the world in celebration of Women’s History Month. Digitl Mediums is committed to continuing its efforts to promote gender equality with meaningful partnerships, celebratory packaging and global storytelling efforts.

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News: Real Estate Technology Firm Swift Homes Partners with KBME on Marketing Campaign | CitizenWire

HOUSTON, Texas /CitizenWire/ — Today, Swift Homes announced a partnership with KBME Sports talk 790AM on a marketing campaign in Houston, Texas to help build awareness of Swift Homes’ benefits and seller-friendly offerings that are available to consumers who are looking for real estate advice and services.

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News: 115 Sponsors Step Up to Engage Communities in Shop Local Campaigns | CitizenWire

MENLO PARK, Calif. /CitizenWire/ — In pandemic years 2020 and 2021, more than 100 of Yiftee’s almost 400 communities who use its Community eGift Card platform ran dedicated gift card grant or bonus programs to benefit their small businesses, helping them stay afloat. Who were the “hometown heroes” that sponsored these programs during tough times, […]

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News: Sales Boomerang joins forces with Bonzo to enable automated mortgage marketing with personality | CitizenWire

BALTIMORE, Md. /CitizenWire/ — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today announced its integration with Bonzo, an omnichannel sales engagement platform designed to scale the voice of mortgage advisors so they can attract, convert and retain clients on autopilot.

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News: Real Estate Technology Firm Swift Homes Partners with WOAI on Marketing Campaign | CitizenWire

SAN ANTONIO, Texas /CitizenWire/ — Today, Swift Homes announced a partnership with WOAI News Radio 1200am on a marketing campaign in San Antonio to help build awareness of Swift Homes’ benefits and seller-friendly offerings that are available to consumers who are looking for real estate advice and services.

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News: Real Estate Technology Firm Swift Homes Partners with WOAI on Marketing Campaign | CitizenWire

SAN ANTONIO, Texas /CitizenWire/ — Today, Swift Homes announced a partnership with WOAI News Radio 1200am on a marketing campaign in San Antonio to help build awareness of Swift Homes’ benefits and seller-friendly offerings that are available to consumers who are looking for real estate advice and services.

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News: Amplify-Now and Asteri Partners combine forces to drive client transformation outcomes | CitizenWire

REDONDO BEACH, Calif. /CitizenWire/ — Amplify-Now, a leading global provider of Strategy Execution Management (SEM) software, and Asteri Partners, a North American advisory and analytics firm, are excited to announce a new partnership that will help companies deliver complex, transformational change.

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News: Real Estate Technology Firm Swift Homes Partners with WYGM on Marketing Campaign | CitizenWire

ORLANDO, Fla. /CitizenWire/ — Today, Swift Homes announced a partnership with WYGM FM 96.9 on a marketing campaign in Central Florida and Orlando to help build awareness of Swift Homes’ benefits and seller-friendly offerings that are available to consumers who are looking for real estate advice and services.

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News: Sokal Showcases Digital Ad Products and Website Technology at NADA Show | CitizenWire

RALEIGH, N.C. /CitizenWire/ — Sokal, a full-service advertising agency with offices in Raleigh and Charlotte, N.C., will be exhibiting at the NADA Show in Las Vegas, NV beginning on March 11. They will be showcasing their suite of digital advertising products, as well as their website technology which is powered by their Momentum platform.

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News: Thought Leader Amanda Wittstrom Higgins Launches Full Cup Solutions, a bespoke advisory firm for future-forward agriculture and beverage industry businesses | CitizenWire

PASO ROBLES, Calif. /CitizenWire/ — Leveraging her knowledge of – and networks in – all aspects of the alcohol beverage space and propelled by a deep personal investment in the agricultural world, industry notable and business strategist Amanda Wittstrom Higgins recently launched Full Cup Solutions, a full-service firm specializing in results driven unconventional planning in […]

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News: Real Estate Technology Firm Swift Homes Partners with WMFS on Marketing Campaign | CitizenWire

CHICAGO, Ill. /CitizenWire/ — Today, Swift Homes announced a partnership with WMFS 92.9 FM ESPN on a marketing campaign in Memphis, Tennessee to help build awareness of Swift Homes’ benefits and seller-friendly offerings that are available to consumers who are looking for real estate advice and services.

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News: Completing the Circuit: From Autumn to Winter – partnership season has brought overflowing blessings for the holidays | CitizenWire

FLINT, Mich. /CitizenWire/ — Jonathan McKay better known by his social audience as RoarJMcKay, founder of Keeping Tabs Media, dedicates this winter’s accomplishments to his grandmother through COVID-19 recovery and daughter Kali McKay as she celebrates her first birthday. Being a strong influence throughout childhood his grandmother instilled strong beliefs in literacy, mathematics, and fashion.

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News: Move For Hunger and Today’s Local Media Renew Partnership in the Fight Against Hunger Nationwide | CitizenWire

RED BANK, N.J. /CitizenWire/ — Today’s Local Media, a full-service marketing agency serving moving companies nationwide, and Move For Hunger, a national hunger relief non-profit organization, announced that they have renewed a partnership that will reduce food waste and fight hunger nationwide.

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News: Neotrope and Send2Press Renew Support of Hunger Relief Charity, Move For Hunger, for Second Decade | CitizenWire

TEMECULA, Calif. /CitizenWire/ — Send2Press®, a service of Neotrope®, announced today that it will be renewing its support in helping promote the efforts of Move For Hunger as part of its JL Simmons Nonprofit PR Grants program. With this program, Send2Press has helped disseminate MFH’s news to media, social and syndication vis its newswire service […]

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News: Send2Press Announces 22nd Anniversary Celebration with 22% off its Press Release Distribution Services | CitizenWire

TEMECULA, Calif. /CitizenWire/ — Send2Press®, a newswire service of Neotrope®, announced today that for its 22nd anniversary celebration in 2022, it will be offering both new and existing clients a 22% discount on services starting 2/22/22 and running through March 2. Send2Press has consistently been ranked one of the top newswire services overall based on […]

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News: After, Inc. Announces Its New Corporate Rebranding to Focus on Customer Experience Technology | CitizenWire

NORWALK, Conn. /CitizenWire/ — After, Inc. today announced the launch of its corporate rebranding effort, including a complete website redesign to reflect the company’s evolution to Customer Experience Technology. Since 2005, After Inc. has been providing best-in-class post-sale services to the world’s largest manufacturers and retailers.

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News: RMA Hired by Wilton Manors for Real Estate / Market Analysis and Branding Strategy | CitizenWire

POMPANO BEACH, Fla. /CitizenWire/ — The award-winning economic development firm, RMA (rma.us.com) is proud to announce they have been hired by the City of Wilton Manors for the WiltonNext project, a real estate / market analysis and branding strategy for the commercial corridors in the city.

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News: Sales Boomerang’s Reverse Mortgage Alert helps lenders bring timely home-equity opportunities to more homeowners | CitizenWire

BALTIMORE, Md. /CitizenWire/ — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today announced the launch of Reverse Mortgage Alert, a new addition to its pantheon of automated borrower intelligence products, as well as significant enhancements to the company’s existing Rate Alert product.

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News: ReverseVision Recruits Marketing Maven Scott Shepherd to Elevate Brand and Support Growth | CitizenWire

SAN DIEGO, Calif. /CitizenWire/ — ReverseVision®, the leading national provider of Home Equity Conversion Mortgage (HECM) and private reverse mortgage sales and origination technology, announced that seasoned marketing executive Scott Shepherd has joined the company to head its marketing efforts. As head of marketing, he oversees ReverseVision’s marketing department and is responsible for the design […]

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News: AI and Segmentation Leader Fanplayr Continues Global Expansion with New Office Location in Spain | CitizenWire

PALO ALTO, Calif. /CitizenWire/ — Fanplayr, a global leader for e-commerce intelligence solutions, continues to expand its presence in the European market with the opening of a new office in Spain, with the goal of promoting brands that operate in retail, tourism, telecommunications, automotive, banking, energy, insurance and entertainment.

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