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Tag Archives | Advertising and Marketing

News: Courtney Dodd, Floify’s head of marketing, named a PROGRESS in Lending Sales, Marketing and PR Trailblazer | CitizenWire

BOULDER, Colo. /CitizenWire/ — Floify, the mortgage industry’s leading point-of-sale (POS) solution, today announced that its Head of Marketing, industry-veteran Courtney Dodd, has been named a 2024 Sales, Marketing and PR Trailblazer award honoree by PROGRESS in Lending. Now in its fifth year, the award recognizes the top sales, marketing and public relations executives making […]

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News: New Insurance Lead Generation Company Increases Online Visibility for Niche Insurance Agencies and Carriers | CitizenWire

SCOTCH PLAINS, N.J. /CitizenWire/ — Insurerants (Insurerants.com) combines the expertise of two industry veterans, JT Images and PL Communications, known for web design, SEO services, and content optimization tailored for insurance lead generation. With over two decades of joint experience, the partnership provides insurance professionals with the tools and strategies needed to increase sales in […]

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News: Alliance Group Promotes Travis Grenier to Vice President of Marketing | CitizenWire

ATLANTA, Ga. /CitizenWire/ — Alliance Group, a leader in the life insurance and annuity sectors, is thrilled to announce the promotion of Travis Grenier to Vice President of Marketing. Grenier, a ten-year veteran at Alliance Group, has been instrumental in developing the company’s internal video marketing production studio and program, setting a new standard in […]

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News: Carlos Vazquez Enters New Role as Marketing Coordinator at Alliance Group | CitizenWire

ATLANTA, Ga. /CitizenWire/ — Alliance Group, a leading IMO in the life insurance and annuity sectors, is pleased to announce Carlos Vazquez’s transition to a full-time role as Marketing Coordinator within the company’s esteemed marketing team. After an impactful 15 months serving as a Special Assistant to the CEO, Vazquez will now lend his talents […]

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News: Chrissy Disco Promoted to Alliance Group VP of Agent Experience | CitizenWire

ATLANTA, Ga. /CitizenWire/ — Alliance Group, a leading national IMO in the life insurance industry, recently announced the promotion of Chrissy Disco to Vice President of Agent Experience. Having dedicated nine years to the company, Disco has been a cornerstone in establishing a cohesive style and brand identity for Alliance Group in her previous role […]

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News: Mortgage Industry Veteran Sara Holtz Joins Optimal Blue as Chief Marketing Officer | CitizenWire

PLANO, Texas /CitizenWire/ — Optimal Blue announced today that it has appointed Sara Holtz as chief marketing officer. As a seasoned marketing and communications leader, Holtz brings more than 20 years of career experience, including a decade of driving change in the mortgage industry. As chief marketing officer, Holtz will drive unified marketing and communications […]

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News: Sports Parenting Email Newsletter Surpasses 3.5M Subscribers, Now the most read Newsletter in Youth Sports | CitizenWire

PLANO, Texas /CitizenWire/ — Six months ago iSport360 partnered with Stack Sports to launch a free weekly newsletter which has now become the largest sports parenting newsletter in youth sports today. With 3.5 million sports parent readers, many of whom are also coaches and sports organizers, the newsletter focuses on helping families play more and […]

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News: Beach Automotive Acquiring Jud Kuhn Chevrolet Dealership | CitizenWire

RALEIGH, N.C. /CitizenWire/ — In a buy-sell by the dealer group, Beach Automotive has purchased the dealership formally known as Jud Kuhn Chevrolet. The dealership was renamed to Beach Chevrolet on finalizing the purchase, January 24, 2024. The dealership, same as the dealer group, will be digitally represented by Sokal, an automotive advertising agency based […]

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News: Fineshare FineVoice Embraces its New 1.5 Version Upgrade as a Versatile AI Voice Studio | CitizenWire

LOS ANGELES, Calif. /CitizenWire/ — The usage of audio is in-depth in different areas. However, making voiceovers takes lots of time and is highly skilled. Creators who tried dub can’t always get satisfying results and creators with speech difficulty cannot dub. Moreover, hiring voice actors is expensive. As an intelligent software company, Fineshare brings a […]

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News: Depth 2023 growth drives key hires in strategic marketing and content development as residential mortgage and real estate industries poise for reboot | CitizenWire

ATLANTA, Ga. /CitizenWire/ — Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies in the residential mortgage finance, financial technology (fintech), real estate technology (REtech) and related regulatory technology (regtech) industries, will close 2023 with a significantly larger internal team and client roster in anticipation of continued […]

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News: Black-Owned Consulting Firm Thinkzilla Celebrates 11 Years of Advancing Racial Equity and Economic Opportunity | CitizenWire

PHOENIX, Ariz. /CitizenWire/ — For the past 11 years, CEO Dr. Velma Trayham and her team at Thinkzilla Consulting have been addressing inequality by building and managing programs with the support of public and private partnerships, advancing economic opportunities across diverse and underserved U.S. communities. In addition to the many holidays this month, Dr. Trayham […]

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News: Transforming Content Marketing: Meet Yaa Boakye and Lauren Wallett, the Visionaries Behind Creatrix Prescriptive AI | CitizenWire

NEW YORK CITY, N.Y. /CitizenWire/ — Creatrix SaaS announces the world’s first custom-built prescriptive AI: a visionary collaboration between Lauren Wallett and Yaa Boakye. Creatrix is a revolutionary Prescriptive AI platform that is set to transform creative content marketing.

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News: Gemoo Introduces Wordance: 100% FREE to Transform Plain Text into Engaging Music-Synced Videos and GIFs in Minutes | CitizenWire

LOS ANGELES, Calif. /CitizenWire/ — Gemoo, the developer of FocuSee, announced the launch of Wordance, a revolutionary AI-powered tool designed to empower users to create captivating music-synced videos and GIFs from plain text effortlessly. Whether for an indie hacker, startup team member, digital marketer, or content creator, Wordance is the go-to solution for generating attention-catching […]

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News: Floify taps Courtney Dodd as head of marketing to reinvigorate brand presence | CitizenWire

BOULDER, Colo. /CitizenWire/ — Floify, the mortgage industry’s leading point-of-sale solution, today announced that Courtney Dodd has joined its team as head of marketing. With 12 years of experience in the mortgage sector, Dodd is set to spearhead Floify’s marketing initiatives and reinforce its position as an innovator in the field.

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News: Introducing PRToolFinder Community: The first Dedicated Online Hub for PR Tools and Consultation | CitizenWire

MARTINEZ, Calif. /CitizenWire/ — PRToolFinder announced the official launch of its new membership-based platform, PRToolFinder Community. The innovative platform builds upon the PRToolFinder database with the addition of a PR Consultant Directory and Forum functionality to help connect PR consultants and business leaders seeking assistance.

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News: Neotrope and Send2Press expand AI image optimization for its press release distribution services | CitizenWire

TEMECULA, Calif. /CitizenWire/ — Today, Neotrope®, a 40+ year old tech and marketing firm, and Send2Press® Newswire, a 24 year old online newswire service, announce updated use of AI tools for client image optimization, such as upscaling and generative fill to make news images better for social and syndication.

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News: Neotrope and Send2Press caution PR and marketing firms to stop spooking clients with ghost posts | CitizenWire

TEMECULA, Calif. /CitizenWire/ — Today, Neotrope, a 40+ year old marketing firm, and Send2Press Newswire, a 24 year old online newswire service, caution PR and marketing pros about the fallacy of using questionable newswire services to place client news announcements on invisible, pointless news platforms, to scare up false and misleading ROI.

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News: RMA Expands Services to Support CRA Leaders on Compliance Issues | CitizenWire

POMPANO BEACH, Fla. /CitizenWire/ — The award-winning economic development firm, Redevelopment Management Associates (RMA) is proud to announce an expansion of services supporting Community Redevelopment Agencies (CRAs) in the often gray area of statutory compliance. Due to the frequently misunderstood requirements of the CRA statute before, and the more restrictive change to the statute after […]

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News: Jenny Moss joins fintech FormFree as director of marketing | CitizenWire

ATHENS, Ga. /CitizenWire/ — FormFree® today announced the appointment of Jenny Moss as its new director of marketing. The timing of the move comes just as the company is launching its Passport® portable financial ID on October 20 and the FormFree Exchange (FFX), an online marketplace where lenders compete for the business of Passport users, […]

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News: Depth promotes Lindsey Neal and Leslie Colley to executive vice president roles | CitizenWire

ATLANTA, Ga. /CitizenWire/ — Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies within the residential mortgage finance, financial technology (fintech) and regulatory technology (regtech) industries, announced the promotions of Lindsey Neal and Leslie Colley to executive vice president.

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News: Sports marketing guru turns mystery writer for old guys | CitizenWire

PORTLAND, Ore. /CitizenWire/ — Marketing guru, Jon Spoelstra, has always had a penchant for pushing the outrageous. He wrote “Marketing Outrageously,” a Wall Street Journal bestseller, and now he’s at it again. This time he’s written a series of mystery novels for what he calls “old guys” in the “Old Guys Murder Mystery Series.” This […]

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News: Glynns Thomas Portraits Adds New Studio Location in Downtown Sacramento | CitizenWire

SACRAMENTO, Calif. /CitizenWire/ — Glynns Thomas Portraits, a leading provider of professional headshot and brand photography services, is excited to announce the opening of its second studio location at 717 K Street in Sacramento, CA. This strategic expansion positions them in the vibrant heart of downtown Sacramento, directly across from the Downtown Commons (DOCO) and […]

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News: Sokal, an automotive digital agency, announced today that it has been selected as a certified website provider for the Kia Digital Website Program | CitizenWire

RALEIGH, N.C. /CitizenWire/ — The Kia Digital Website Program gives Kia Retailers greater choices and more flexibility in finding certified providers. As a member of the Kia Digital Website Program, Sokal will be able to provide websites and a variety of advertising options for Kia dealers, such as paid search, programmatic display, social media marketing, […]

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News: Direct Mail Benchmark Report reveals 89% of marketers have increased or maintained direct mail investments in the last year | CitizenWire

MINNEAPOLIS, Minn. /CitizenWire/ — New industry research commissioned by SeQuel Response and conducted by ISG Research shows 89% of marketers have increased or maintained direct mail investments in the last year, up 3% from 2022 data. The 2023 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail marketing landscape.

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News: A New Powerful Multimedia Tool Expands Content Creators’ Fan Followers and Enriches Community Interactions | CitizenWire

MIDDLETOWN, N.Y. /CitizenWire/ — Gan Jing World announced release of Multimedia Format Hashtag Aggregation, a powerful feature that tags together content across multiple media types: videos, shorts, live streams, articles, blogs, photos, and soon podcasts.

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News: Dovinto Announces Entrance to the U.S. Market, the Completion of its Series A Round and Partnership with Digitl Mediums and Nicole Salmeri | CitizenWire

BAJA CALIFORNIA, Mexico /CitizenWire/ — Dovinto Vinicola Destino is pleased to announce that its award-wining wines are entering the United States market which was facilitated by the successful completion of the first of its institutional fundraising efforts. With its rich heritage and dedication to producing exceptional wines, Dovinto aims to captivate wine enthusiasts across America […]

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News: Elevate Your Addiction Treatment Approach: Discover Soberlink’s Groundbreaking Strategies for the Future of Addiction Medicine, Featured in USA Today’s Mental Health Magazine | CitizenWire

HUNTINGTON BEACH, Calif. /CitizenWire/ — Soberlink, a recognized leader in addiction treatment solutions, has been featured in a special edition of USA Today’s Mental Health Magazine focusing on the future of addiction medicine. Soberlink’s state-of-the-art alcohol monitoring system, complete with facial recognition, tamper detection, and AI-powered Advanced Reporting, is defining the future of alcohol addiction […]

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News: 4DDiG Unveils a New Look with Website Redesign for Enhanced User Experience | CitizenWire

NEW YORK, N.Y. /CitizenWire/ — 4DDiG, a leading software solutions provider (a unit of Tenorshare), is excited to announce the launch of its redesigned website and reaffirm their brand concept: “Dig Your Computer = Dig Your Diamond.” These initiatives reflect 4DDiG’s commitment to delivering exceptional user experience and a constant pursuit of innovation.

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News: Depth welcomes Berry College communications major Jasmynn Innis for summer internship | CitizenWire

ATLANTA, Ga. /CitizenWire/ — Depth, the leading provider of consultative B2B marketing, public relations and reputation management services for mortgage fintech innovators, the residential finance industry and technology for emerging regulated markets (regtech), welcomes Berry College communications major Jasmynn Innis as its 2023 summer intern.

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News: Marie Antonette Waite Ignites the 6th Annual Fire-Up Live: Unleashing Powerful Business Connections at Mastermind Event | CitizenWire

SAN DIEGO, Calif. /CitizenWire/ — Renowned personal branding marketing expert, executive film and TV producer, and CEO at Finest Women in Real Estate, Marie Waite, is thrilled to announce the highly anticipated 6th annual Fire Up Live business networking mastermind event. The three-day event, taking place in San Diego, California, is a remarkable experience for […]

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News: HANG Doubles Down on Programming and Brand Engagement for Women’s Sports, Expands Sales and Marketing Team with Industry Vets Sara Gotfredson and Ashley Rutledge | CitizenWire

NEW YORK, N.Y. /CitizenWire/ — Fresh off attracting more than 1 million viewers to its NCAA Women’s Final Four viewing party, HANG, the award-winning fan-athlete community, is welcoming two women steeped in sports and digital marketing to lead a deeper push into women’s sports programming, brand engagement and marketing.

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News: MMI adds video production tool to platform for loan originator promotion | CitizenWire

SALT LAKE CITY, Utah /CitizenWire/ — Mobility Market Intelligence (MMI), a leader in data intelligence and market insight tools for the mortgage and real estate industries, today announced it has released LO Highlight Reels, an easy-to-use video creation tool for loan originators (LOs) looking for an eye-catching way to share their success and increase their […]

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News: Stack Sports and LifeBrand Announce Partnership to Promote Positive Social Media Presence For Athletes In Their Sports Journey | CitizenWire

PLANO, Texas /CitizenWire/ — Today, LifeBrand, an AI-powered Social Media Cleaning platform, and Stack Sports proudly announce their partnership to empower athletes to use social media intelligently and responsibly. Together, they will be able to help athletes and students use their online presence to their fullest potential by clearing away potentially harmful content that can […]

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