ATLANTA, Ga. (CitizenWire) — CMI has begun offering a new proprietary Decision Pathway Modeling(TM) Simulator that enables its clients to evaluate the potential impact of hypothetical strategic business decisions and competitive scenarios. This new desktop application puts Decision Pathway Modeling insights in the hands of clients, furthering CMI’s commitment to delivering research that drive results. For more information visit www.cmiresearch.com/dpm .
“The Decision Pathway Modeling Simulator gives clients a platform they can easily use to depict an array of real-world scenarios,” said Dr. Q. Christina Liao, vice president, analytical sciences. “Using structural equation modeling, clients can more effectively allocate resources, prioritize marketing strategies, manipulate competitive variables, and measure the impact of marketing.”
The Decision Pathway Modeling(TM) Simulator is a supplemental offering only available to CMI’s clients. Decision Pathway Modeling leverages structural equation modeling and CMI’s research and client-side experience to:
* Understand customer decisions along the path to purchase, and then impact those behaviors and choices;
* Turn numbers into real marketing and strategic insights;
* Improve allocation of resources.
“The new simulator is exciting because it easily allows clients to anticipate ‘what if’ scenarios based on what our clients – or their competitors – do next,” said Paul Prewett, manager of CMI’s technology services.
CMI is a full-service marketing research company that helps clients understand target customers in the context of their world – the choices they make and why – to prioritize resources and generate growth. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions.
CMI serves primarily Fortune 1000 clients. The company is ranked on the Honomichl Top 50 list of the country’s largest marketing research organizations, as well as the Inside Research top 10 fastest growing marketing research firms in the U.S. For more information about CMI, visit www.cmiresearch.com.
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