LAWRENCEVILLE, Ga. /CitizenWire/ -- Alliance Group launched their fifth annual Living Benefits Awareness Month, or LBAM, to be observed throughout the month of January 2022.
The industry-wide campaign, which takes place each January, aims to educate consumers on the importance of owning Living Benefits life insurance and the role it plays in protecting families' financial security.
Living Benefits are features built into life insurance policies (term and permanent) that allow the policyholder access to their death benefit while they're still alive if they get sick or injured. Cancer, heart attack, stroke, major organ transplant, blindness, paralysis, and chronic illness are some of the triggering events that would allow for acceleration of the policy's death benefit.
"Getting sick no longer means certain death," says Samuel Howe, CMO of Alliance Group. "People are surviving longer, which is great news, but survival requires treatment, and treatment requires money. Having emergency access to your life insurance policy's death benefit while you're still alive is a hugely valuable option to have."
He adds, "More people should know about that option. That's why we created Living Benefits Awareness Month five years ago, and we're so excited about building on that success in 2022."
According to Howe, consumers can get a better idea of what LBAM is all about by visiting the website geared towards educating the general public on Living Benefits.
The address for the site is: https://www.alliancegrouplife.com/site/lbam.
MEDIA CONTACT: Peter Goldfine, Dir. Of Digital Innovation | 678.969.9000 | email@example.com
VIDEO (Vimeo): https://vimeo.com/491677929
Learn More: https://www.AllianceGroupLife.com/
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