KIRKLAND, Wash. (CitizenWire) — On March 8 in Atlanta, the “3 in 4 Need More” campaign will get a boost from Dr. Marion Somers, the long-term care planning advocate who is a frequent guest on programs such as Good Morning America, Today Show, and NBC Nightly News. In an informal press conference at the Eleventh Annual Intercompany Long Term Care Insurance Conference – March 6-9 at the Marriott Marquis, Atlanta, Georgia – Dr. Marion’s endorsement will be recorded for TV and Internet exposure. “We are delighted that she will be lending her support,” says Jonas Roeser, President of the 3 in 4 Association, promoters of the “3 in 4 Need More” campaign.
In the press event – from 12:45 to 1:30 on Tuesday, the 8th, room A602/Atrium Level – Dr. Marion will explain why it’s important for millions of Americans to support the “3 in 4 Need More” campaign. In a nutshell, the message is this: Health insurance isn’t enough. About three in four of us need more. We need some form of long-term care insurance or planning to cover longer-lasting illnesses and disabilities not covered by regular insurance or Medicare. Following Dr. Marion’s prepared statement, she will take questions from reporters, insurance executives, and other conference participants.
Dr. Marion’s backing follows that of several long-term care insurance carriers and agencies. The “3 in 4 Need More” campaign will promote its message in a number of ways, starting with education of long-term care agencies and agents on how to use the campaign’s logo and educational materials to inform the public.
The campaign will also spread the word though social networking, advertising, and an Internet platform: www.3in4needmore.com .
Dr. Marion’s endorsement will be preceded by introductory comments from 3 in 4 Association board members and carrier representatives.
“We are delighted to have Dr. Marion’s support,” says Roeser. “She is perhaps America’s most knowledgeable, caring, and committed champion of families affected by long-term care needs.” A video about Dr. Marion’s work may be viewed at the 3 in 4 Need More channel on YouTube: http://www.youtube.com/user/3in4needmore#p/a/u/0/0G73xqf05A4 .
The 3in4 Association is a nonprofit corporation exempt from federal income tax under section 501(c)(4) of the Internal Revenue Code.
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